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YouTube Wants Creators to Know If Their Videos Are Monetized or Why They Aren’t

Опубликовал: azaryan75 в Advertising, Marketing, Branding, All News, All Ar - Вт, 08 августа 2017

YouTube is taking steps to give video creators clarity on whether their videos are monetized and how to appeal if they feel that those videos were improperly classified. The Google-owned video site announced in a blog post that it will roll out three new icons "over the next few weeks" to easily enable creators to...YouTube Wants Creators to Know If Their Videos Are Monetized or Why They Aren’t


The Giant Chicken From KFC’s Marietta, Georgia, Store Springs to Life in W+K’s New Film

Опубликовал: azaryan75 в Advertising, Marketing, Branding, All News, All Ar - Вт, 08 августа 2017

It's not every day you get to see a building in the shape of a giant chicken, let alone one that can get up and walk away. But that's the delightfully hallucinogenic conceit of a sweet little five-minute animated short from KFC and Wieden + Kennedy, celebrating the renovation of one of its marquee restaurants...The Giant Chicken From KFC’s Marietta, Georgia, Store Springs to Life in W+K’s New Film


July 4 Was the Hottest of the Facebook, Instagram Hot Topics for July

Опубликовал: azaryan75 в Advertising, Marketing, Branding, All News, All Ar - Вт, 08 августа 2017

The Independence Day holiday dominated the list of Hot Topics on Facebook and Instagram in July from Facebook IQ, the social network's research arm. Canada Day, Bastille Day and Christmas in July were also discussed frequently by users of both social networks, while Instagram users also mentioned the upcoming D23 Disney fan club expo. The...July 4 Was the Hottest of the Facebook, Instagram Hot Topics for July


A Blind Photographer Took Some of the Coolest Car Photos You’ll Ever See for Volkswagen

Опубликовал: azaryan75 в Advertising, Marketing, Branding, All News, All Ar - Вт, 08 августа 2017

About 30 years ago, aspiring architect Pete Eckert learned he would soon lose his eyesight to retinitis pigmentosa. It was hardly the ideal time to rediscover his mother's camera, but since then, Eckert has made his mark on the world of professional photography by way of a technique that uses "sound, touch and memory" to...A Blind Photographer Took Some of the Coolest Car Photos You’ll Ever See for Volkswagen


Brands Need to Ditch the Social Media Snark

Опубликовал: azaryan75 в Advertising, Marketing, Branding, All News, All Ar - Вт, 08 августа 2017

If you keep an eye on social media, you're likely familiar with the snarky online persona of Wendy's. The fast-food purveyor's Twitter account achieved internet fame in late 2016 for its feisty exchange with an ornery customer over the company's claim that its meat is never frozen. Although Twitter users universally praised Wendy's for putting...Brands Need to Ditch the Social Media Snark


Amazon-Like Used Car Startup Vroom Names Anomaly as Its First Agency of Record

Опубликовал: azaryan75 в Advertising, Marketing, Branding, All News, All Ar - Вт, 08 августа 2017

Vroom, an online direct auto retailer that hopes to change the way Americans buy used cars, has chosen Anomaly as its first ad agency of record after a competitive review. The company launched about four years ago and since then has attracted an estimated $295 million in equity funding. In July, the company announced it...Amazon-Like Used Car Startup Vroom Names Anomaly as Its First Agency of Record


Why Little Short Stories Are Popping Up in Google Ads All Over the Internet

Опубликовал: azaryan75 в Advertising, Marketing, Branding, All News, All Ar - Вт, 08 августа 2017

Some Google ads are well written, but these are literature. If you stumble upon a Google ad this week that doesn't want to sell you anything, you might have just discovered Matchbook's "Ad Stories." The literary magazine just rolled out Volume 5 of its short stories posing as ads, which it places online through Google's...Why Little Short Stories Are Popping Up in Google Ads All Over the Internet


Can a Dash of Twitter Help TV Campaigns?

Опубликовал: azaryan75 в Advertising, Marketing, Branding, All News, All Ar - Вт, 08 августа 2017

Despite inking livestreaming pact after livestreaming pact, Twitter is actually a friend to television when it comes to extending the reach of ad campaigns on that medium. Twitter commissioned a series of studies by Nielsen to examine the impact of supplementing TV ad campaigns with ads on the social network, and it found that Twitter...Can a Dash of Twitter Help TV Campaigns?


Pinterest Unleashes Video Ads for All Advertisers With Third-Party Measurement Partners

Опубликовал: azaryan75 в Advertising, Marketing, Branding, All News, All Ar - Вт, 08 августа 2017

A year after tests with advertisers began, Pinterest is rolling out video ads to all advertisers targeted for both search results and feeds. Pinterest joins a growing number of companies including Facebook, YouTube, Twitter and Snapchat that are gunning for lucrative video dollars. But while marketers have scrutinized measurement and inaccurate stats and platforms have...Pinterest Unleashes Video Ads for All Advertisers With Third-Party Measurement Partners


Vogue Managing Editor Jon Gluck Succeeds Eliot Kaplan at Hearst

Опубликовал: azaryan75 в Advertising, Marketing, Branding, All News, All Ar - Вт, 08 августа 2017

When Eliot Kaplan let colleagues know in July that he would be retiring from Hearst, the vice president of talent acquisition started off his note with a nod to the swirling beat of 21st century media reporting: Sorry about the mass email, guys, but I realized that if I slowly told you individually, the word...Vogue Managing Editor Jon Gluck Succeeds Eliot Kaplan at Hearst


Vice Magazine Pairs 16 Up-and-Coming Photographers With the Veterans Who Inspired Them

Опубликовал: azaryan75 в Advertising, Marketing, Branding, All News, All Ar - Вт, 08 августа 2017

When George Pitts, founding director of photography at Vibe magazine from 1994 to 2003, passed away earlier this year at age 65, he was remembered also for his tenure at Parsons The New School of Design, where he served as director of photographic services and assistant professor. Teacher, Mentor, Bowie aficionado, Friend. Taught a class...Vice Magazine Pairs 16 Up-and-Coming Photographers With the Veterans Who Inspired Them


Arnold Names Former DDB New York Creative Lead as Its New U.S. CCO

Опубликовал: azaryan75 в Advertising, Marketing, Branding, All News, All Ar - Вт, 08 августа 2017

Arnold Worldwide has named a new creative leader more than four months after his predecessor stepped down. Icaro Doria will join the Havas-owned network as U.S. chief creative officer replacing former global CCO Jim Elliot, who left in March. Doria will relocate to the agency's Boston headquarters, working across that office and the agency's New...Arnold Names Former DDB New York Creative Lead as Its New U.S. CCO


The NHL and Diageo Tap Into Real-Time Data to Modify the Fan Experience on the Fly

Опубликовал: azaryan75 в Advertising, Marketing, Branding, All News, All Ar - Вт, 08 августа 2017

With millions of people flocking to summer music festivals and fan road shows, one Orlando, Fla.-based experiential marketing agency is making sure no good data goes to waste. Beginning last year and running through this summer, beverage giant Diageo, in partnership with MVRK, created a branded experiential extravaganza, dubbed Smirnoff House, at several EDM (electronic...The NHL and Diageo Tap Into Real-Time Data to Modify the Fan Experience on the Fly


This Agency Proved You Don’t Have to Be a Spanish-Language Shop to Work Across Cultural Lines

Опубликовал: azaryan75 в Advertising, Marketing, Branding, All News, All Ar - Вт, 08 августа 2017

Univision wanted to make a big splash with its ripped-from-the-headlines series, El Chapo, about the rise and ultimate fall of one of the world's most notorious drug lords. As part of the promo push, network execs envisioned an extensive millennial-targeted digital campaign to hype the scripted drama about Joaquin "El Chapo" Guzman, a rags-to-riches cartel...This Agency Proved You Don’t Have to Be a Spanish-Language Shop to Work Across Cultural Lines


These 4 CMOs Are Transforming Marketing in a Multichannel World

Опубликовал: azaryan75 в Advertising, Marketing, Branding, All News, All Ar - Вт, 08 августа 2017

Patr?n Spirits CMO Lee Applbaum is laser-focused on keeping his liquor brands on the cutting edge of marketing. But like many of his industry peers, he's worried about getting the data part of the equation right. "The chief marketer has always needed to be the individual responsible for driving the marketing in an enterprise and...These 4 CMOs Are Transforming Marketing in a Multichannel World


CBS Will Launch a Streaming Sports Network Later This Year

Опубликовал: azaryan75 в Advertising, Marketing, Branding, All News, All Ar - Вт, 08 августа 2017

Three years after launching CBSN, an all-news digital network, CBS is about to do it again, this time focusing on sports. The company will roll out a sports-themed, 24-hour livestreaming network later this year, CBS Corp. chairman and CEO Leslie Moonves announced during CBS' earnings call. The still-unnamed sports network is "part of our ongoing...CBS Will Launch a Streaming Sports Network Later This Year


Nielsen Social Content Ratings, Week of July 31: Game of Thrones Nips Preseason Football

Опубликовал: azaryan75 в Advertising, Marketing, Branding, All News, All Ar - Вт, 08 августа 2017

Game of Thrones reclaimed the top spot in the Nielsen Social Content Ratings for the week of July 31, barely edging a game that didn't even count. The HBO drama totaled 2.408 million interactions across Facebook and Twitter for the week, thoroughly overshadowing Syfy's Sharknado 5: Global Swarming (424,000) and CBS' Big Brother (366,000) on...Nielsen Social Content Ratings, Week of July 31: Game of Thrones Nips Preseason Football


Cafe Is Partnering With WNYC Studios on Former U.S. Attorney Preet Bharara’s New Podcast

Опубликовал: azaryan75 в Advertising, Marketing, Branding, All News, All Ar - Вт, 08 августа 2017

Concurrent with the announcement in June that former U.S. attorney Preet Bharara was joining his brother Vinit Bharara's company, Some Spider Studios, publisher of Cafe and Scary Mommy, was the news that Preet Bharara would get his own podcast. That podcast, Stay Tuned With Preet, will make its debut as part of a partnership between...Cafe Is Partnering With WNYC Studios on Former U.S. Attorney Preet Bharara’s New Podcast


Seeing Marvel’s New Inhumans Series in Imax Will Likely Cost as Much as Attending a Movie

Опубликовал: azaryan75 в Advertising, Marketing, Branding, All News, All Ar - Вт, 08 августа 2017

If audiences want to get an early look at Marvel's Inhumans series during its two-week Imax run beginning Sept. 1, they will probably have to pay as much as they did for 2-D Imax Hollywood films like Dunkirk and Logan. Last November, Marvel, ABC and Imax announced they had partnered on a deal in which...Seeing Marvel’s New Inhumans Series in Imax Will Likely Cost as Much as Attending a Movie


Bixby, the Digital Assistant on the Samsung Galaxy S8 and S8+, Is Now LinkedIn

Опубликовал: azaryan75 в Advertising, Marketing, Branding, All News, All Ar - Вт, 08 августа 2017

Owners of Samsung Galaxy S8 and S8+ smartphones with the Bixby digital assistant will enjoy quick access to some LinkedIn features. LinkedIn senior manager, consumer business development Sofia Andrianakou announced in a blog post that Bixby will provide information to users on contacts they are planning to meet with, as well as news from Trending...Bixby, the Digital Assistant on the Samsung Galaxy S8 and S8+, Is Now LinkedIn



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