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Hyundai Just Hacked Instagram With a Quiz That Leads You to the Right SUV

Опубликовал: azaryan75 в Advertising - Вс, 06 сентября 2015

Hyundai Just Hacked Instagram With a Quiz That Leads You to the Right SUV Here's a neat use of Instagram by Innocean USA for Hyundai—an easy-to-follow quiz that uses 18 separate Instagram accounts and nearly 400 images to help SUV buyers decide whether the Santa Fe, Santa Fe Sport or Tucson is right for them.

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Check out the video below, or try it yourself at @Hyundai_Quiz_Start.

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Automakers have been doing a lot of cool things on Instagram lately. Among the more notable efforts were Y&R New York's two fictional, audio-visual adventure stories for Land Rover—@SolitudeInSawtooth and @BrotherhoodOfWonderstone. Both stories included hundreds of tiles to interact with, and 20-30 films per adventure.

Hyundai Just Hacked Instagram With a Quiz That Leads You to the Right SUV

 

Hyundai Just Hacked Instagram With a Quiz That Leads You to the Right SUV

CREDITS
Client: Hyundai
Agency: Innocean USA
Executive Creative Director: Greg Braun
Group Creative Director: Mehta Mehta
Creative Director: Bob Rayburn
Associate Creative Director: Brian Chin
Art Director: Jackie Barkhurst
Producer: Jimmy Romero
Digital Strategy Director: Nguyen Duong
Content Creator: Alex Frankel
Community Manager: Shareen Hill
Art Producers: Chrissy Borgatta-Liuzzi, Kristen Miller
Copywriter: Erica Henderson
Group Account Director: Rick Schmitz
Account Director: Cassie Reed
Senior Account Executive: Nadia Saavedra

CREDITS
Client: Land Rover
Agency: Y&R New York
Global Chief Creative Officer: Tony Granger
Executive Creative Director: Marc Sobier
Executive Creative Director: Greg Farley
Creative Director: Carlos Savage
Creative Director: Roy Torres
Executive Producer: Mathieu Shrontz
Creative Retoucher: Raul Pardo
Production Company: Film Orange
Director: Runar Ingi
Director of Photography: Dimitri Karakatsanis


Hyundai Just Hacked Instagram With a Quiz That Leads You to the Right SUVHyundai Just Hacked Instagram With a Quiz That Leads You to the Right SUVHyundai Just Hacked Instagram With a Quiz That Leads You to the Right SUVHyundai Just Hacked Instagram With a Quiz That Leads You to the Right SUV


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