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Vice Will Deliver Original Content for Verizon's New Mobile Video Service

Опубликовал: azaryan75 в Advertising - Пн, 20 июля 2015

Vice Will Deliver Original Content for Verizon's New Mobile Video Service While Vice has remained quiet about its planned TV channel, the millennial-oriented network has inked a deal with Verizon to be on the telecom giant's upcoming mobile video service.

The multiyear deal will include content exclusive to Verizon's new platform, launching later this year. Last month, Verizon closed its $4.4 billion acquisition of AOL, which will provide ad-serving technology aimed at smartphones and tablets for the service.

It will also include Vice's new interview series, Autobiographies, along with a curated selection of original videos on topics like food, travel, tech and more from across Vice's digital channels.

"The media landscape is experiencing a seismic shift in storytelling, audience, immediacy and platforms," said Terry Denson, vp of content strategy and acquisition at Verizon, in a statement. "Vice is connecting with an entire generation in a way that no one else is, and Verizon will connect consumers to Vice in a way that no one else does by combining Vice's storytelling with the most compelling mobile video platform."

The pact with Verizon is the latest in a slew of deals for Vice, most notably with HBO. It also has distribution deals with Spotify, Samsung and Snapchat.


Vice Will Deliver Original Content for Verizon's New Mobile Video ServiceVice Will Deliver Original Content for Verizon's New Mobile Video ServiceVice Will Deliver Original Content for Verizon's New Mobile Video ServiceVice Will Deliver Original Content for Verizon's New Mobile Video Service


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