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24 Hours in Advertising: Monday, July 20, 2015

Опубликовал: azaryan75 в Advertising - Пн, 20 июля 2015

24 Hours in Advertising: Monday, July 20, 2015 Gawker management removed a post outing a media executive, and the editorial staff is protesting the decision. Plus, The Martin Agency created a tech-inspired, classy new spot for Oreo Thins. 


New on Adweek:

Gawker staff "condemns" its management
The editorial staff at Gawker wrote an open letter condemning its management team for taking down a controversial and criticized post.   

Say hello to Oreo Thins
A tech-inspired spot from The Martin Agency for Oreo Thins shows off just how thin, and grown up, the new product is.

Winners from the #Femvertising awards
Take a look at the female-inspired ads from Dove, Ram and more to home awards from the first-ever #Femvertising Awards, sponsored by SheKnows Media. 

Wilco drops free album, Star Wars
Band Wilco dropped a free album on Friday called Star Wars. The band said it wanted to do it as a surprise for fans.


Around the Web:

TV ad spending falls
Data from Standard Media Index reported TV ad spend dropped 5 percent in the second quarter, with broadcast down 10 percent and cable down 3 percent. (The Wall Street Journal) 

Ant-Man scores for Marvel
The Marvel Studios movie franchise continued its success with its latest film Ant-Man. It is now the 12th straight Marvel movie to win the No. 1 spot on its opening weekend. (CNN Money)

PayPal hits the market today
PayPal Holdings Inc. hits the stock market Monday. The company's market value is nearly 1.4 times greater than that of eBay. (Bloomberg) 

Alibaba and Unilever strike a deal
Unilever and Alibaba struck a deal to reach consumers in rural China. (Market Watch) 

YouTube gets bigger than cable
Google chief business officer Omid Kordestani said that YouTube is now bigger than any individual cable network for people between the ages of 18 and 49. (Forbes) 


Industry Shake-ups: 

Accounts in review
American Airlines launched a review of its creative and media business, while Nature Made hired Butler, Shine, Stern & Partners to handle its creative business. (Adweek) 


24 Hours in Advertising: Monday, July 20, 201524 Hours in Advertising: Monday, July 20, 201524 Hours in Advertising: Monday, July 20, 201524 Hours in Advertising: Monday, July 20, 2015


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