Ереван

Лондон

Вашингтон

Телеканал

Jane Lynch Wrote and Stars in These Pleasantly Goofy Ads for Coconut Water

Опубликовал: azaryan75 в Advertising - Сб, 11 июля 2015

Jane Lynch Wrote and Stars in These Pleasantly Goofy Ads for Coconut Water Jane swing through jungle on vine. Where Tarzan?

Jane Lynch, so awesome as the cheerleading coach on Glee, wrote and stars in a new series of ads for Vita Coco coconut water. "Stupidly simple" is the tagline, and that pretty much describes her shenanigans in the campaign.

<!--break-->

Along with vining on a cheesy rain forest set, Lynch tries to sneak coconuts through airport security (she really milks it), disrupts a marathon (guess why the runners stumble) and takes the stand at a trial (how she escapes the death penalty for perpetrating such silliness, I'll never know). In the best bit, she struggles to fit a coconut in her car's clearly inadequate cup holder. (C'mon, just one more try should do it …)



Oh, and some Hawaiian-shirted dude named Eduardo keeps handing Lynch sippy-boxes of Vita Coco. At one point, he brandishes a machete, and in the cup holder spot, pops up in the backseat of her car. (Run, Jane, run!)

Cannes won't be calling, but Lynch's self-aware, deadpan approach is spot-on, and the ads are, perhaps, just different enough to break through.

The only thing missing is a coconut slushie to the face. Add that to your playbook for next time, coach!



CREDITS
Client: Vita Coco
Production Company: VICE
Director: Johnny Milord
Postproduction: Heresy
Editor: Justin Fong
Executive Producer, Postproduction: Maureen Dowd


Jane Lynch Wrote and Stars in These Pleasantly Goofy Ads for Coconut WaterJane Lynch Wrote and Stars in These Pleasantly Goofy Ads for Coconut WaterJane Lynch Wrote and Stars in These Pleasantly Goofy Ads for Coconut WaterJane Lynch Wrote and Stars in These Pleasantly Goofy Ads for Coconut Water


Просмотров: 745



FOCUS MEDIA GROUP - logo

Архив Новостей

«    Май 2022    »
ПнВтСрЧтПтСбВс
 1
2345678
9101112131415
16171819202122
23242526272829
3031 


Нас интересует

What media do you trust

TV
RADIO
NEWSPAPER
JOURNAL
INTERNET

 

Реклама в 2021 году

Мы провели 2606 (+74)рекламных кампаний c 2003 по 2021 год

Маркетинг в 2020 году

Мы провели 394 (+2) Исследования c 2003 по 2021 год