Like any good marketer, Pornhub is getting into product innovation with a new app-powered, virtual-reality sex toy that the video streaming site says will "provide the ultimate experience in interactive cyber passion."

It's called the TwerkingButt™. Created with adult novelty manufacturer Topco Sales, it features "multiple twerking patterns, customizable rhythms, massage speeds, sensual vibrations and simulated body heat, which can all be custom controlled with the included remote or via your smartphone/tablet (Android or iOS)," Pornhub says.

It includes virtual reality goggles and 3-D content, and the app controls everything from motion to music. (You can sync the device's movements to your playlist, for example.) It also has patented "CyberSkin" technology, which warms to a body temperature of 98.6 degrees, while "providing ideal levels of friction, elasticity and softness that's as near to the human sexual experience as possible," says the brand.

If that sounds scientific, the commercial for the thing is much more (sorry) tongue-in-cheek, featuring the kind of lighthearted, absurdist comedy for which the world's most mainstream porn brand has become known.

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"We can barely contain our excitement for the new TwerkingButt," says Corey Price, vice president of Pornhub. "I think we can honestly say that the release of our new product will mark a new benchmark in the convergence of emerging technology and immersive pleasure to deliver one of the most lifelike sexual simulation experiences on the market today."

It will put a dent in your wallet, though. When it hits retail shelves in August, it will cost $699 for the regular version and $999 for the deluxe. (This week only, however, they're discounted at $499 and $799, respectively. So get on that!)

Oh, and it has kind of a cute logo: