12 Winning Brand Tweets That Followed the Supreme Court's Same-Sex Marriage Ruling

When the Supreme Court ruled this morning to legalize same-sex marriage in all states, many marketers expectedly took to Twitter to celebrate.

Brands like Mastercard, Target and Ben & Jerry's were prepared for today's news with videos and photos that were ready to tweet, while others like YouTube seemed to whip up tweets on the fly. Hillary Clinton, who is running for president, got a huge reaction to her tweet, which can only help her campaign in winning over the liberal wing of the Democratic Party. And Gap, The White House and American Airlines have swapped out their regular Twitter avatars for themed ones.

Yesterday, MasterCard posted a video telling the story of a couple who won tickets to see Gwen Stefani, the brand's spokeswoman, in celebration of Pride Month. Today, the tweet is getting a boost with Promoted Tweets around the #LoveWins and #MarriageEquality hashtags—two of the buzziest topics on Twitter right now. And Maytag is owning the #SCOTUSMarriage hashtag.

True love: Priceless. #AcceptanceMatters https://t.co/FUA4ZOuWoh

— MasterCard (@MasterCard) June 25, 2015

Here are 11 more tweets from brands this morning:

J-E-L-L-O is for everyone. So is L-O-V-E. #DecisionDay #Pride pic.twitter.com/xw4pHTcodF

— JELL-O (@JELLO) June 26, 2015

Here's to having, holding and marrying who you love. #takepride #SCOTUSMarriage pic.twitter.com/8NLGee0Rl0

— Target (@Target) June 26, 2015

Love is in the air. #LetFreedomWing #SCOTUSMarriage #MarriageEquality pic.twitter.com/2JDRJnYFU7

— JetBlue Airways (@JetBlue) June 26, 2015

How #MarriageEquality became a reality in the United States! #LoveWins https://t.co/CV5jYBttnA

— Ben & Jerry's (@benandjerrys) June 26, 2015

LOVE wins!!! #LoveIsLove #MarriageEquality pic.twitter.com/Myt9cwFB7d

— Ben & Jerry's (@benandjerrys) June 26, 2015

Proud. pic.twitter.com/9J44PCYeuQ

— Hillary Clinton (@HillaryClinton) June 26, 2015

#LoveIsLove pic.twitter.com/Hl9c3mYlX9

— AT&T (@ATT) June 26, 2015

Today we're all stronger. #LoveWins #Pride #SCOTUS #RealStrength pic.twitter.com/zMI2kRzwDL

— Dove Men+Care (@DoveMenCare) June 26, 2015

The United States took a step in the right direction today. https://t.co/rcbVwtd8iM #ProudToLove pic.twitter.com/NvusiL6NWF

— YouTube (@YouTube) June 26, 2015

Here's to finding the one who completes you. #SCOTUSMarriage pic.twitter.com/Ox1WB3WCL1

— The Maytag Man (@TheMaytagMan) June 26, 2015

The man of my dreams. pic.twitter.com/EXjUbVYs60

— IHOP (@IHOP) June 26, 2015