Brands Tap Into the Growing Fervor Around the U.S. Women's World Cup Run

The U.S. women's soccer team thrilled its fans last night by defeating Germany 2-0 to advance to the Women's World Cup final.

And while only a modest number of brands were ready on Twitter, those that were provided a glimpse into what will likely be a marketing melee when the U.S. takes on the winner of today's Japan-England matchup. The finalists will meet Sunday in Vancouver. 

Ritz, Downy, Fiat and Coke joined the conversation on Tuesday, while big props go out to the Seattle Seahawks for using a GIF from the comedy flick Beerfest that was actually contextual to the moment.

Check out a handful of examples below:

We're pretty sure Life's Rich for the #USWNT after beating the #1 team on their way to the final! #passthelove https://t.co/NiO1sx4PG2

— Ritz crackers (@Ritzcrackers) July 1, 2015

This is not just women's sports history. This is USA sports history. #SheBelieves #USAvGER pic.twitter.com/no0kI6uSmO

— Downy (@Downy) June 30, 2015

U-S-A. U-S-A. U-S-A. That's what #TypeChanting sounds like, btw. Congrats! #USWNT pic.twitter.com/qd7x6WfHFu

— Coca-Cola (@CocaCola) July 1, 2015

There you have it: the championship match officially has #USA on the roster. Well done. #USAvGER pic.twitter.com/sjuKOfyOut

— FIAT USA (@FIATUSA) July 1, 2015

I #Believe @ussoccer_wnt! #USA give #GER das boot!  pic.twitter.com/2dxVog6f6o

— Seattle Seahawks (@Seahawks) June 30, 2015