Ереван

Лондон

Вашингтон

Телеканал

Twitter Just Made It Easier for Advertisers to Target College Grads, Parents and Small Businesses

Опубликовал: azaryan75 в Advertising - Вс, 05 июля 2015

Twitter Just Made It Easier for Advertisers to Target College Grads, Parents and Small Businesses Twitter wants to make targeting easier for advertisers, so today it unveiled a feature called "personas," which lets brands target groups of consumers based on whether they have college degrees, are parents, make more or less than $100,000 or run small businesses, to name a few.

More specifically, marketers can not only target college grads but also pinpoint such alums based on their gender, location and interests. 

Advertisers could piece together similar targeting parameters on Twitter in the past, but now they can build more precise campaigns with just a mouse click or two. The San Francisco-based tech company is leveraging ongoing partnerships with data companies Acxiom and Datalogix to bring such targeting options to the table.

"Within your campaign dashboard, you can simply click 'View audience insights' to learn more about your paid audience, and then use this information to optimize your targeting and ad content," Andrew Bragdon, Twitter's product manager for revenue, wrote in a blog post.

The development is reminiscent of Facebook's people-based marketing product moves of 2014, when it rolled out "Audience Insights" and other similar products. 

Personas and the campaign insights are now available to advertisers, globally.


Twitter Just Made It Easier for Advertisers to Target College Grads, Parents and Small BusinessesTwitter Just Made It Easier for Advertisers to Target College Grads, Parents and Small BusinessesTwitter Just Made It Easier for Advertisers to Target College Grads, Parents and Small BusinessesTwitter Just Made It Easier for Advertisers to Target College Grads, Parents and Small Businesses


Просмотров: 597





Архив Новостей

«    Ноябрь 2020    »
ПнВтСрЧтПтСбВс
 1
2345678
9101112131415
16171819202122
23242526272829
30 


Нас интересует

What media do you trust

TV
RADIO
NEWSPAPER
JOURNAL
INTERNET

 

Рекламных Кампаний

Мы провели 2397 рекламных кампаний c 2003 по 2019 год

Маркетиновых Исследований

Мы провели 386 Исследования c 2003 по 2019 год

Презентации