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Adweek Daily Brief: Android Debuts Celeb-Filled Pride Spot

Опубликовал: azaryan75 в Advertising - Вс, 21 июня 2015

Adweek Daily Brief: Android Debuts Celeb-Filled Pride Spot Google's Android joins the list of brands proclaiming support for LGBT Pride Month, with a spot featuring animated versions of some famous gay celebs. In other news, Pinterest announced 8 new ad-tech partners to help sell Promoted Pins, while a new Apple Watch app for Cannes will bring you a glass of rosé with just one tap. 


New on Adweek:

Android celebrates pride month
Google's Android release a spot for LGBT Pride Month from Adam&eveDDB, which transforms a handful of celebrities into animated, colorful characters.   

Pinterest unveils marketing partners
Pinterest announced 8 new ad-tech partners, including Adaptly and SocialFlow, that will help brands use Promoted Pins.

Carlsberg makes beauty products for men
A new line of beauty products for men executed by CP+B Copenhagen includes Carlsberg branded shampoo, conditioner and body lotion, all made with freeze-dried beer.

The show you must watch this weekend
This weekend True Detective Season 2 premieres on HBO, but here's why you should check out Catastrophe on Amazon Prime instead. 

Rosé on demand in Cannes
The Rosé Time Apple Watch app, designed for the Cannes Lions festival, will bring any thirsty Cannes attendees glass of rosé with just a push of a button. 


Around the Web:

Martha Stewart close to making a deal
After reports that Martha Stewart Living Omnimedia was close to a takeover, the company's stock shot up 26.2 percent. (Market Watch) 

Nike and Under Armour battle for golf stars
The fight between Nike and Under Armour for winning sponsors continues with the U.S. Open. Nike sponsors favorite Rory McIlroy while Under Armour sponsors Jordan Spieth. (CNN Money) 

Twitter goes big for big events
Twitter has plans for a new product, Project Lightning, to use for big live events that will curate and organize tweets. (The Wall Street Journal) 

Arianna Huffington signs on for four more years
The Huffington Post's Arianna Huffington signed a four year contract agreement, keeping her as president and editor in chief of The Huffington Post. (Politico) 

McDonald's shrinks in the U.S.
For the first time in a long time McDonald's will shrink, closing more U.S. locations this year than it will open. (USA Today) 


Industry Shake-Ups: 

72andSunny hires a co-ECD
72andSunny Amsterdam hired former creative director at W+K Portland, Stuart Harkness, as a new co-ECD. (Agency Spy) 


Adweek Daily Brief: Android Debuts Celeb-Filled Pride SpotAdweek Daily Brief: Android Debuts Celeb-Filled Pride SpotAdweek Daily Brief: Android Debuts Celeb-Filled Pride SpotAdweek Daily Brief: Android Debuts Celeb-Filled Pride Spot


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