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24 Hours in Advertising: Friday, June 12, 2015

Опубликовал: azaryan75 в Advertising, Marketing, Branding, All News, All Ar - Сб, 13 июня 2015

24 Hours in Advertising: Friday, June 12, 2015
Here's everything you need to know about the last 24 hours in advertising, in case you blinked.

Buzzing on Adweek:

ANA looks for a consultant to examine kickback concerns
The Association of National Advertisers will search for a consultant to look into claims that media agencies are receiving kickbacks from media sellers in the U.S. (Adweek)

Twitter CEO steps down
Twitter CEO Dick Costolo announced he would be stepping down. Co-founder Jack Dorsey will return to Twitter as interim CEO. (Adweek)

May's most-watched ads on YouTube
Take a look at the 10 most-watched ads on YouTube from May. Coca-Cola, Delta and Clash of the Clans all made the cut this month. (Adweek)

A look back at old Coke ads 
This week's "Throwback Thursday" looks back at some global Coca-Cola ads from the brand's new coffee-table book, Kiss the Past Hello. (Adweek)

JetBlue tricks people with a window display 
A sneaky window display from Mullen Lowe and Pearl Media for JetBlue used hidden cameras to trick passersby and offer some free travel vouchers. (Adweek)

Getty Images partners with Lean In 
A new collection of stock photos from Sheryl Sandberg's LeanIn.org and Getty Images aims to use images of fathers and their children to redefine masculinity. (Adweek)

10 foodies on Instagram with awesome engagement rates
Check out this list of 10 Instagram accounts dedicated to all things food with the best engagement rates. (Adweek)


Around the Web:

Nike drops $1 billion with NBA 
Nike paid $1 billion to get its signature swoosh on NBA jerseys for eight years beginning in 2017. (The Washington Post)

Rupert Murdoch will step down
21st Century Fox CEO Rupert Murdoch announced he will step down in the near future. Murdoch's son James will take over. (The New York Times)

Taco Bell studies millennial lingo
Taco Bell's headquarters started a "Millennial Word of the Week" program to keep up with all of the slang young people use. (Fortune)

Lululemon founder will sell company stake 
Dennis J. Wilson, founder of Lululemon, will sell his entire stake in the athletic-wear company. (The New York Times)

Facebook Messenger hits 1 billion for Android 
Facebook Messenger reached 1 billion downloads on Android devices, something that few other apps have accomplished. (Mashable)


Industry Shake-Ups:

Ragú and Bertolli look for new agency
Mizkan Group, which acquired Ragú and Bertolli from Unilever, is on the lookout for a new agency to handle the two pasta sauce brands. (Adweek)


24 Hours in Advertising: Friday, June 12, 201524 Hours in Advertising: Friday, June 12, 201524 Hours in Advertising: Friday, June 12, 201524 Hours in Advertising: Friday, June 12, 2015 dle


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