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Throwback Thursday: A Century of Gorgeous, Global Coca-Cola Ads

Опубликовал: azaryan75 в Advertising - Сб, 13 июня 2015

Throwback Thursday: A Century of Gorgeous, Global Coca-Cola Ads A hundred years is a long time for a brand to keep the same packaging, but when that packaging happens to be Cola-Cola's signature glass bottle (introduced a century ago this November), it's hard to imagine America without it.

Actually, make that the world. The fluted, curvaceous bottle has become the muse for a century's worth of global advertising for Coke like the ad above, from 1943. In connection with its centennial, Coke has released Kiss the Past Hello, a coffee-table book with French publisher Assouline showcasing some of its best commercial artwork from generations past.

Our other favorites from the book include Brazil's famed Lady in Red from 1950, a 1965 "Paus!" ad from Sweden, the 1948 toasting man of Brazil and a "Real Thing" ad that ran in Canada in 1969. They're below, clockwise from top left:

 


Throwback Thursday: A Century of Gorgeous, Global Coca-Cola AdsThrowback Thursday: A Century of Gorgeous, Global Coca-Cola AdsThrowback Thursday: A Century of Gorgeous, Global Coca-Cola AdsThrowback Thursday: A Century of Gorgeous, Global Coca-Cola Ads


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