Ереван

Лондон

Вашингтон

Телеканал

This Foot-Care Brand Made the First Magazine You Read With Your Feet

Опубликовал: azaryan75 в Advertising - Вт, 26 мая 2015

This Foot-Care Brand Made the First Magazine You Read With Your Feet What better way to sell foot-care products than with an entire magazine for and about feet?

<!--break-->

Hansaplast, a Beiersdorf-owned band-aid brand, is launching a line of creams, deodorant and antiperspirant called FootExpert. To promote the products, agency Being created Feet Mag, a luxury publication designed with heavy paper that can be easily turned by one's feet, and large print that you can enjoy from an eye-to-foot distance (for those unable to lift the book close to their faces using only their toes).



The magazine is packed with foot-themed stories about art (by the likes of Renoir, Gauguin, Delacroix and Manet) and fashion, with sassy pictures of women playing cards and blowing kisses with their own feet. There are even foot horoscopes (with advice like putting on rubber boots to prepare for the coming storm).

Check out a copy of the magazine here. (PDF link)

It's a fun way to draw attention to a decidedly dull subject, certainly more noteworthy than buying ads in a well-established beauty magazine. But it doesn't seem right to make your feet do all that extra work—even in the name of leisure.

Via PSFK.


This Foot-Care Brand Made the First Magazine You Read With Your FeetThis Foot-Care Brand Made the First Magazine You Read With Your FeetThis Foot-Care Brand Made the First Magazine You Read With Your FeetThis Foot-Care Brand Made the First Magazine You Read With Your Feet


Просмотров: 835





Архив Новостей

«    Сентябрь 2020    »
ПнВтСрЧтПтСбВс
 123456
78910111213
14151617181920
21222324252627
282930 


Нас интересует

What media do you trust

TV
RADIO
NEWSPAPER
JOURNAL
INTERNET

 

Рекламных Кампаний

Мы провели 2397 рекламных кампаний c 2003 по 2019 год

Маркетиновых Исследований

Мы провели 386 Исследования c 2003 по 2019 год

Презентации