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Accounts in Review: Marshalls Concludes Its Search While Sears/Kmart Lingers

Опубликовал: azaryan75 в Advertising - Вт, 26 мая 2015

Accounts in Review: Marshalls Concludes Its Search While Sears/Kmart Lingers One down, one to go.

As the retailer Marshalls selected Leo Burnett as its new lead agency, sister stores Sears and Kmart continued to mull three holding company teams to handle all of their marketing services.

Meetings continue in the Sears/Kmart search, which began six months ago and isn't expected to conclude before August. In fact, agency teams from Publicis Groupe, Interpublic Group and Havas are slated to make final pitches in late July, according to a source.

DigitasLBi is leading the charge for Publicis Groupe, FCB for Interpublic and Havas Worldwide for Havas. The assignment includes traditional and digital advertising and media planning and buying. Total revenue is estimated at $20 million, and collectively Sears and Kmart spend about $560 million in media annually.

To win Marshalls, Leo Burnett outstripped Arnold in Boston. Crispin Porter + Bogusky also contended in an earlier stage. Marshalls spends around $95 million in media annually.


Accounts in Review: Marshalls Concludes Its Search While Sears/Kmart LingersAccounts in Review: Marshalls Concludes Its Search While Sears/Kmart LingersAccounts in Review: Marshalls Concludes Its Search While Sears/Kmart LingersAccounts in Review: Marshalls Concludes Its Search While Sears/Kmart Lingers


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