Ереван

Лондон

Вашингтон

Телеканал

This Fake Erotic Video Uploaded to Pornhub Is Actually a PSA (but It's Still NSFW)

Опубликовал: azaryan75 в Advertising - Вт, 12 мая 2015

This Fake Erotic Video Uploaded to Pornhub Is Actually a PSA (but It's Still NSFW) DDB has uploaded what it claims is the first fake erotic video on Pornhub. The video starts off porny and then morphs into a (still NSFW) PSA for the Alcázar Gynecology Institute, showing men how to perform a breast exam on their wives or girlfriends.

<!--break-->

Traditional ads targeting women aren't working, DDB says. And the agency points out that the potential reach of this approach is impressive—given Pornhub's sizable audience and the fact that 94.73 percent of men watch porn online, according to research. (What portion of those don't mind being tricked into watching something else is another matter.)

And of course, there's the further problem that this campaign blatantly sexualizes breast cancer, which is an approach many cancer activists despise.

Check out the case study below, which is NSFW. What do you think of the strategy here?



Via Adeevee.

CREDITS
Client: Alcázar Gynecology Institute
Agency: DDB, La Paz, Bolivia
Co-founder & CCO: Henry Medina
Co-founder & CEO: Emanuelle Medina
Head of Art: Christian Morales
Copywriter: Henry Medina
Producer Company: Rebeca
Director: Miqy de la Barra
Executive Producer: Alejandro Noriega
Music & Sound Company: Vinylo Sound
Music & Sound Designer: Ricardo Núñez


This Fake Erotic Video Uploaded to Pornhub Is Actually a PSA (but It's Still NSFW)This Fake Erotic Video Uploaded to Pornhub Is Actually a PSA (but It's Still NSFW)This Fake Erotic Video Uploaded to Pornhub Is Actually a PSA (but It's Still NSFW)This Fake Erotic Video Uploaded to Pornhub Is Actually a PSA (but It's Still NSFW)


Просмотров: 1037





Архив Новостей

«    Октябрь 2020    »
ПнВтСрЧтПтСбВс
 1234
567891011
12131415161718
19202122232425
262728293031 


Нас интересует

What media do you trust

TV
RADIO
NEWSPAPER
JOURNAL
INTERNET

 

Рекламных Кампаний

Мы провели 2397 рекламных кампаний c 2003 по 2019 год

Маркетиновых Исследований

Мы провели 386 Исследования c 2003 по 2019 год

Презентации