Ереван

Лондон

Вашингтон

Телеканал

NBC Pulls Facebook Post After Sneaking in an Ad for Subway

Опубликовал: azaryan75 в Advertising - Вт, 12 мая 2015

NBC Pulls Facebook Post After Sneaking in an Ad for Subway As Facebook looks to turn itself into a bona fide video platform, it's tightening its rules on what publishers can and cannot post. Clips with ads not sold by Facebook are not allowed, something NBC learned the hard way today.

Yesterday afternoon, NBC posted a three-minute video from the latest episode of Saturday Night Live using Facebook's native video player. The network tweeted the same clip and posted it on NBC.com.

But, there was a snag with the Facebook post. Before the clip starts, there's a five-second ad for Subway presumably sold by NBC's ad team and meant to only show up on clips viewed on NBC.com. (Subway is currently running pre-roll ads on other clips on the website, as are Universal Pictures and T-Mobile.)

This afternoon, NBC deleted the Facebook post that didn't conform to the social network's guidelines for video content. Late this afternoon, the Peacock said the posting was an accident.

Last winter, Facebook started inking deals with publishers like the NFL that let brands run ads after clips run. More recently, Facebook rolled out Anthology, which links up advertisers and publishers to create branded content.

In those cases, however, Facebook takes a cut of the ad dollars. NBC's SNL clip seemingly worked around the social network to get the Subway ad in front of a few extra eyeballs—NBC has 1.7 million Facebook fans.

The mishap shows that while Facebook wants to police what publishers upload, it will have a tough time controlling every post.

Meanwhile, check out the video clip with the pre-roll ad in NBC's tweet below.


NBC Pulls Facebook Post After Sneaking in an Ad for SubwayNBC Pulls Facebook Post After Sneaking in an Ad for SubwayNBC Pulls Facebook Post After Sneaking in an Ad for SubwayNBC Pulls Facebook Post After Sneaking in an Ad for Subway


Просмотров: 1128





Архив Новостей

«    Сентябрь 2020    »
ПнВтСрЧтПтСбВс
 123456
78910111213
14151617181920
21222324252627
282930 


Нас интересует

What media do you trust

TV
RADIO
NEWSPAPER
JOURNAL
INTERNET

 

Рекламных Кампаний

Мы провели 2397 рекламных кампаний c 2003 по 2019 год

Маркетиновых Исследований

Мы провели 386 Исследования c 2003 по 2019 год

Презентации