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Travel Company’s Weird Ad With Naked Flight Attendants Doesn’t Fly With Viewers (SFW)

Опубликовал: Azaryan Arthur в Advertising - Вс, 06 августа 2017

A travel company in Kazakhstan is defending a bizarre ad campaign that's been widely panned across social media for featuring models posing naked as flight attendants to communicate that the brand's services add nothing to the price of a


Dunkin’ Donuts Is Considering Losing ‘Donuts’ From Its Name

Опубликовал: Azaryan Arthur в Advertising - Вс, 06 августа 2017

Dunkin' Donuts might not be able to have the nickname Double D for much longer. The brand is considering shortening its name to Dunkin'. New restaurant signage that just says Dunkin' (no Donuts) will appear on a new restaurant that the


New York Ad Agency Interns Roll Out the Ultimate Parting Gift: A Segway

Опубликовал: Azaryan Arthur в Advertising - Вс, 06 августа 2017

In many ways, a summer internship at a media or advertising company is a lot like a game show. Participants compete for attention, the love of their watchful audience and the grand prize of a gushing reference and eventual paying job. At


This Startup Is Helping Condé Nast, Pinterest, the NBA and Other Brands Find Diverse Job Candidates

Опубликовал: Azaryan Arthur в Advertising - Вс, 06 августа 2017

Jopwell has been around less than two years, but it's already being used by the likes of Cond? Nast, the NBA, Pinterest, the United States Tennis Association (USTA) and BlackRock. What's the draw? Filling a cross-category industry void in


Instagram Users Can Now Add Kitten Ears, Stars to Their Stories

Опубликовал: Azaryan Arthur в Advertising - Вс, 06 августа 2017

Add kitten ears and stars to the list of face filters for Instagram Stories. The Facebook-owned photo- and video-sharing network rolled out the two new face filters Friday, saying that they are available to users with version 10.28 and


Scottish Brewery Trolls Trump With U.S.-Mexico Border Bar Stunt

Опубликовал: Azaryan Arthur в Advertising - Вс, 06 августа 2017

Stop us if you've heard this one before: A brand pokes fun at Donald Trump's oft-repeated plan to build a "big, fat, beautiful wall" on the border between the United States and Mexico. Several weeks later, another brand takes a turn


Snapchat’s New Advanced Mode Will Make Buying Ads Easier

Опубликовал: Azaryan Arthur в Advertising - Вс, 06 августа 2017

Self-service ad buying on Snapchat is about to become a lot more robust with the messaging application's release Friday of an Advanced Mode for its Ad Manager. Much like what Facebook's Power Editor does for brands using that platform's


How Movies Made From Stephen King Books Have Been Marketed Through the Years

Опубликовал: Azaryan Arthur в Advertising - Вс, 06 августа 2017

If you watched the one trailer for this week's The Dark Tower, you saw text that informs the audience the movie is based on the best-selling series of novels from Stephen King. The campaign wants to make it clear it's an adaptation of


Amanda Fung Joins Yahoo Finance as Editor

Опубликовал: Azaryan Arthur в Advertising - Вс, 06 августа 2017

Yahoo Finance hires Amanda Fung for a new role as editor, in which Fung will edit stories, work on premium and partner content with the audience development team and help with management of the homepage. Yahoo Finance editor in chief Andy


The Awl Is the Latest Publication to Leave Medium

Опубликовал: Azaryan Arthur в Advertising - Вс, 06 августа 2017

After a year on Medium described by Awl editor Silvia Killingsworth as a "cool experiment," The Awl returns to former CMS haunt WordPress. Killingsworth, in a brief post heralding the move, tidily described the reason for the experiment's



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