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Wieden + Kennedy Names New Creative Leadership at Portland Headquarters

Опубликовал: Azaryan Arthur в Advertising - Чт, 22 декабря 2016

This week, Wieden + Kennedy Portland announced a new creative leadership team formed by the return of Jason Bagley, the promotion of Eric Baldwin and the departure of Mark Fitzloff. Bagley spent the last eight months as chief creative


How Location-Based Marketing Will Evolve in 2017

Опубликовал: Azaryan Arthur в Advertising - Чт, 22 декабря 2016

Location-based advertising and marketing technology has seen tremendous growth and improvement in 2016. Steven Rosenblatt Thanks to innovations in location intelligence, marketers can now leverage real-time data to better target


5 Ways to Make Your Agency a More Interesting Place to Work in 2017

Опубликовал: Azaryan Arthur в Advertising - Чт, 22 декабря 2016

As the recruiter of all talent for Wieden + Kennedy Amsterdam, I see our agency through new eyes every day. Each time I welcome candidates, students or groups through our doors, I get to re-experience it from their perspective. I witness


Why Privacy, Gender and Simplicity Will Be on Consumers' Minds in 2017

Опубликовал: Azaryan Arthur в Advertising - Чт, 22 декабря 2016

Good riddance, 2016. For many of us, it was 12 long months full of bad news, fake news and surreal news, the most controversial election anyone can remember, plus too many other highlights and lowlights to mention. Marian Salzman


ABC Will Create Original Series for Snapchat, Starting With a Bachelor-Themed Show

Опубликовал: Azaryan Arthur в Advertising - Чт, 22 декабря 2016

Yet another big media company is teaming up with Snapchat in a bid to reach millennials. This time, it's Disney-ABC Television Group, which is partnering with Snap Inc. to produce original series for the platform. The first show out


Here's a Timeline Showing Instagram and Snapchat's 2016 War Over the Best Features

Опубликовал: Azaryan Arthur в Advertising - Чт, 22 декабря 2016

In the race to stay fresh and gain millennial users, the battle between Snapchat and Instagram heated up this year as the two apps constantly tried to one-up each other with new features. The narrative has particularly focused on


8 Predictions for Digital Video in 2017

Опубликовал: Azaryan Arthur в Advertising - Чт, 22 декабря 2016

It's pretty clear on the verge of the end of the year that 2016 has been a truly extraordinary year for digital video. Anna BagerKevin Scanlon for Adweek Total digital video revenue, including mobile and desktop, rose to $3.9


With 455 Scripted Series Released This Year, 'Peak TV' Has Yet to Actually Peak

Опубликовал: Azaryan Arthur в Advertising - Чт, 22 декабря 2016

The phrase "peak TV" was coined by FX Networks CEO John Landgraf last year to describe the "overwhelming" increase in scripted series, but it seems as if the glut of scripted television shows still hasn't peaked


Viacom's Upheaval Continues With the Exit of Music and Entertainment Group President Doug Herzog

Опубликовал: Azaryan Arthur в Advertising - Чт, 22 декабря 2016

Viacom finally has a new CEO and isn't merging with CBS after all, but that hasn't put a stop to the company's 2016 upheaval. Doug Herzog, president of Viacom's Music and Entertainment Group, announced today that


More Customer Service Brands Are Getting Creative With Twitter's New Curated Profiles

Опубликовал: Azaryan Arthur в Advertising - Чт, 22 декабря 2016

Earlier this summer, Twitter started beta testing a new feature that gives brands more creativity and control over how their accounts appear. Now, it seems to be rolling out the feature to a wider swath of brands. The design


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