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Olympic Roundup: Team USA's 2 Stellar Simones (Manuel and Biles) Make History

Опубликовал: Azaryan Arthur в Advertising - Вс, 14 августа 2016

The U.S. gymnastics and swimming teams were on fire again during Day 6 of the Olympics in Rio, helping Team USA continue to stay ahead in the medal count (now 38). Here's what marketers need to know about the last 24 hours of the


The New York Times Just Bought an Agency Focused on Virtual and Augmented Reality

Опубликовал: Azaryan Arthur в Advertising - Вс, 14 августа 2016

You can't buy me love, but The New York Times just bought Fake Love. An experiential design studio with a focus on virtual reality and augmented reality, Fake Love will help expand T Brand Studio, the Times' internal marketing


Creative Ways Local TV Stations Are Showing the Olympics Despite Rigid Rules

Опубликовал: Azaryan Arthur в Advertising - Вс, 14 августа 2016

With broadcasters confined by restrictions on anything Olympics-related, some local newscasters are coming up with creative ways to show viewers what's happening in Rio without running afoul of NBCUniversal, the IOC or its sponsors.


Who Is Allyson Felix?

Опубликовал: Azaryan Arthur в Advertising - Вс, 14 августа 2016

As the focus in Rio moves to track and field, Team USA's Allyson Felix will shift from cheering on her fellow athletes ("The women continue to kill it here in Rio," she said on Twitter. "I'm completely


Simone Biles' Insane Signature Move Blew Up Social Media on Olympics Day 6

Опубликовал: Azaryan Arthur в Advertising - Вс, 14 августа 2016

Day six of the Olympic games in Rio de Janeiro was full of plenty of historic moments in swimming, rugby and gymnastics. Take a look at the four buzziest moments as part of Adweek's daily social recaps with data from social media


AT&T Consolidates Its Creative and Media Business with Omnicom

Опубликовал: Azaryan Arthur в Advertising - Вс, 14 августа 2016

Telecommunications giant AT&T consolidated its advertising business with Omnicom after a closed creative and media review that pitted the holding company against arch rival WPP. BBDO will retain the creative business, while the


NBC Posts Second Highest Ratings of Rio Games

Опубликовал: Azaryan Arthur в Advertising - Вс, 14 августа 2016

On a night when Michael Phelps won his unprecedented 22nd gold medal, it was two Americans named Simone who delivered the emotional stories of the day. Simone Biles, the Team USA gymnast, proved she may be the greatest gymnast ever, taking


Hillary Clinton Is Now Co-Hosting Her Own Podcast

Опубликовал: Azaryan Arthur в Advertising - Вс, 14 августа 2016

Presidential candidate Hillary Clinton—former first lady, U.S. senator and U.S. secretary of state—can now add podcast co-host to her resume. Today, the Clinton campaign debuted the first episode of "With Her," a


Ad of the Day: Gap Champions Individuality In New Fall Campaign

Опубликовал: Azaryan Arthur в Advertising - Вс, 14 августа 2016

Gap's got a new tagline, "Do You," for the fall season, and the work for its latest campaign tries to embody the individual creativity celebrated by the new slogan. As part of the company's new positioning, it has


Olympic Roundup: Michael Phelps 'Not Coming Back in 4 Years'

Опубликовал: Azaryan Arthur в Advertising - Вс, 14 августа 2016

Friday Michael Phelps put an end to any speculation that he will return to the Olympic games in four years, and Katie Ledecky smashed her own world record for the 800-meter freestyle. The U.S. remained on top of the medal count (now 50)


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