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A Study of TV-Related Tweets Finds Hate More Than Love Drives Viewership

Опубликовал: Azaryan Arthur в Advertising - Ср, 06 июля 2016

Love triumphs over hate except on television. According to a study of tweets related to hundreds of TV shows and thousands of episodes, social analytics TV company Canvs found that feelings of hate lead to bigger increases in viewership


After Finishing Viacom’s Upfront, Jeff Lucas Moves to Snapchat as VP and Head of Global Sales

Опубликовал: Azaryan Arthur в Advertising - Ср, 06 июля 2016

Less than two weeks after speedily wrapping up Viacom's upfront sales, Jeff Lucas is stepping down as the company's ad sales chief to become Snapchat's vice president and head of global sales. He'll be replaced by Sean


Disney Channel Sees Big CPM and Volume Gains as Toy Companies Expand Holiday Ad Buys

Опубликовал: Azaryan Arthur в Advertising - Ср, 06 июля 2016

As more media companies pull within sight of the finish line, Disney Channel is the latest to conclude its upfront negotiations. The company—which includes Disney Junior and Disney XD—saw big CPM (cost per thousand viewers


NBCU’s New Branded Content Studio Launches Satirical Campaign With Sabra

Опубликовал: Azaryan Arthur в Advertising - Ср, 06 июля 2016

NBCUniversal's new branded content studio, which the company launched in March to develop and produce content for clients that could also exist outside its own platforms, has landed its first major partnership, with Sabra Dipping Co.


Turner Is the Latest Media Company to Secure Double-Digit CPM Gains in Its Upfront

Опубликовал: Azaryan Arthur в Advertising - Ср, 06 июля 2016

All those broadcast and cable networks that predicted a strong upfront season have been proven correct so far. As networks and buyers try to wrap up their upfront business in advance of the July 4 holiday, Turner has crossed the finish


How Time Inc.'s New Video-Only Platform Hopes to Unearth the Next Big Digital Star

Опубликовал: Azaryan Arthur в Advertising - Ср, 06 июля 2016

As the digital video ecosystem has exploded over the past five years, it's given rise to a new kind of celebrity: Those who are able to amass large swaths of fans without having to be on a traditional media platform. Now that the


Meet the Man Producing the Trump Show (aka the Republican National Convention)

Опубликовал: Azaryan Arthur в Advertising - Ср, 06 июля 2016

With less than two weeks before Republicans gather in Cleveland to nominate their candidate for president, the team assembled to broadcast the four-day convention has quickly worked to transform Quicken Loans Arena, known as "The


Twitter Debuts Livestreaming With High Definition Broadcast of Wimbledon

Опубликовал: Azaryan Arthur в Advertising - Ср, 06 июля 2016

Twitter today is providing a glimpse into what kind of TV-like platform it could be for sports fans, one of its most-loyal user bases. The social media network's livestreaming of Wimbledon is Twitter's first broadcast in high


Ex-Fox News Anchor Gretchen Carlson Files Sexual Harassment Suit Against Roger Ailes

Опубликовал: Azaryan Arthur в Advertising - Ср, 06 июля 2016

Eleven-year Fox News anchor and Miss America 1989 Gretchen Carlson is suing Roger Ailes, the co-founder and CEO of the top-ranked news network, for sexual harassment. Carlson, whose employment ended June 23, at the culmination of her


ABC Finishes Its Upfront Sales Strong and Early Thanks to Slate of Freshman Programs

Опубликовал: Azaryan Arthur в Advertising - Ср, 06 июля 2016

While ABC took its time during last year's upfront negotiations, which didn't officially wrap until August, the network worked with a bit more urgency this year. ABC has finished its upfront sales, with CPM (cost per thousand



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