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NBC Sets Fall Premiere Dates and Will Use 'The Voice' to Launch Its 3 New Series

Опубликовал: Azaryan Arthur в Advertising - Чт, 16 июня 2016

Because NBC's No. 1 series, Sunday Night Football, stretches well past 11 p.m., the network can't use it to help any of its new shows this fall. Instead, the network is making the most of its No. 2 show, The Voice, which it will


Eye Tracking Shows Mobile Video Ads Embedded in Articles Perform Better Than on Social

Опубликовал: Azaryan Arthur в Advertising - Чт, 16 июня 2016

A new report that used eye tracking to understand user engagement with mobile video suggests certain types of video ads on publishers' websites perform better than those on social media. According to a study by Teads, a video


6 of the Best Breakfast Spots in Cannes for the Hungry or Hungover

Опубликовал: Azaryan Arthur в Advertising - Чт, 16 июня 2016

Two things Cannes Lions attendees often want to know, especially as the festival week grinds on, are where to get a good breakfast and where to recover from a hangover. As a copywriter who spent five years living in Cannes, I thought it


The Shorty Awards Is Launching a New Show Dedicated to Cause Marketing Campaigns

Опубликовал: Azaryan Arthur в Advertising - Чт, 16 июня 2016

More and more brands are investing in cause marketing efforts—so much so that the social good category was the most entered one at the 2016 Shorty Awards, which recognize great content produced for social media. Because of


Why This Creative Agency Thinks Boulder, Colorado Is the Perfect Place to Open Up Shop

Опубликовал: Azaryan Arthur в Advertising - Чт, 16 июня 2016

Boulder Heavy Industries is spinning off a new creative agency from its existing digital marketing agency IMM. The new shop, Fact & Fiction, pulls from IMM's creative and strategy departments. "We saw a lot of that growth


Iggy Pop Recites Dylan Thomas' 'Do Not Go Gentle' in Killer Ad for Cannes Talk

Опубликовал: Azaryan Arthur в Advertising - Чт, 16 июня 2016

Considering so many are hosted by ad agencies, it's a bit surprising that most Cannes Lions seminars aren't promoted with proper ads. But Grey is doing it up right with this promo for next Wednesday's Grey Music Seminar in the


73% of Ad Players Cite User Experience as a Major Industry Challenge

Опубликовал: Azaryan Arthur в Advertising - Чт, 16 июня 2016

The Interactive Advertising Bureau, Kargo and Refinery29 surveyed 283 marketers and media agency executives last month and found that nearly three-quarters (73%) of them believe that user experience needs improvement in digital marketing.


Facebook Is Adding a Home Button for Conversations to Its Messenger App

Опубликовал: Azaryan Arthur в Advertising - Чт, 16 июня 2016

Facebook is giving Messenger what everyone—and everything—needs: a home. At the WIRED Business Conference this morning in New York, the social network announced it's adding a Home button to the messaging app as an anchor


Work to Watch at Cannes Lions 2016

Опубликовал: Azaryan Arthur в Advertising - Чт, 16 июня 2016

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4 Agency Veterans Tell You What to Do, and What Not to Do, in Cannes

Опубликовал: Azaryan Arthur в Advertising - Чт, 16 июня 2016

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