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Larry Wilmore's Ratings Are 55% Lower Than The Colbert Report, and This Clip May Prove Why

Опубликовал: Azaryan Arthur в Advertising - Пн, 29 февраля 2016

Has Comedy Central's late-night talk lineup lost some of its intellectualism since the departures of Jon Stewart and Stephen Colbert? Yes, according to quite a few viewers on Reddit, and they can tell you the exact moment they noticed


FX and Sports Illustrated Feature 'The Girls of Archer,' Swimsuit Issue-Style

Опубликовал: Azaryan Arthur в Advertising - Пн, 29 февраля 2016

If this year's Sports Illustrated swimsuit issue feels a little more animated than usual, it's likely because of the characters from FX's Archer. As part of the marketing campaign for the hit animated comedy's upcoming


CBS Evening News Anchor Scott Pelley's Office Is Like a Floating Museum

Опубликовал: Azaryan Arthur в Advertising - Пн, 29 февраля 2016

When Scott Pelley assumed the role of CBS Evening News anchor in 2011, he'd had a long and storied career of reporting from war zones, refugee camps and even campaign trails. So when he moved into his office overlooking the CBS


The Oscars Is Still an All-Star Destination for Advertisers

Опубликовал: Azaryan Arthur в Advertising - Пн, 29 февраля 2016

Actors, directors and costume designers aren't the only ones poised to score on Hollywood's biggest night. The Oscars remains one of the most important events of the year for advertisers. The average cost of a 30-second spot in


How NBC Could Own the Coveted 18-49 Demographic for a Third Year in a Row

Опубликовал: Azaryan Arthur в Advertising - Пн, 29 февраля 2016

NBC won the last two seasons in the adults 18-49 demo, but during last May's upfronts, CBS all but guaranteed it would snatch the demo crown away this season. Instead, NBC held a commanding lead through February, with Sunday Night


To Keep Children Engaged During Prime Time, PBS Will Launch a 24/7 Kids Network

Опубликовал: Azaryan Arthur в Advertising - Пн, 29 февраля 2016

Viewers might have wondered if PBS was rethinking its commitment to children's programming after it allowed HBO to snap up Sesame Street last summer. But today the network announced a big play to keep kids watching its shows around the


CBS Claimed All 10 of Broadcast's Most-Watched Shows for the Second Straight Week

Опубликовал: Azaryan Arthur в Advertising - Пн, 29 февраля 2016

It's been two weeks since Super Bowl 50, but CBS is still on a ratings roll. For the week ending Feb. 21, CBS aired all of the top 11 broadcast shows in total viewers, marking the second consecutive week that the network


Real Housewives’ Lisa Rinna Dishes on Yolanda and Brandi, With a Chaser of O.J.

Опубликовал: Azaryan Arthur в Advertising - Пн, 29 февраля 2016

Specs Age 52 Claim to fame Star of Bravo's The Real Housewives of Beverly Hills Base Los Angeles Twitter @lisarinna Adweek: What's the first information you consume in the morning? Lisa Rinna: I wake up and I get the kids


NBCUniversal Will Start Selling TV Advertising Programmatically This Fall

Опубликовал: Azaryan Arthur в Advertising - Пн, 29 февраля 2016

After two years of selling its digital video and display inventory programmatically, NBCUniversal is finally allowing programmatic buys on its linear networks as well. Today, the company announced NBCUx for Linear TV, which will launch as


Custom Spots for Honda Help Promote Comedy Central's Late-Night Comedy Crossover

Опубликовал: Azaryan Arthur в Advertising - Пн, 29 февраля 2016

Two of Comedy Central's late-night correspondents, Jordan Klepper and Mike Yard, have found a new use for Honda's 2016 Civic: drag racing, at least until the network's legal department wisely steps in. That's the premise



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