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This Short Film Is a Gripping Take on the NYPD's Stop-and-Frisk Policy

Опубликовал: Azaryan Arthur в Advertising - Сб, 26 сентября 2015

Stop, a short film shot over two nights in Red Hook, Brooklyn, is a tense, minimalist statement on New York City's controversial stop-and-frisk policy. It's also the winner of Best Drama Video in Adweek's Watch Awards.


How Twitter Autoplay Ads Are Giving Goosebumps a Big Lift in Online Buzz

Опубликовал: Azaryan Arthur в Advertising - Сб, 26 сентября 2015

Autoplay video advertising is becoming increasingly commonplace, though Twitter's offering to marketers is still only a couple months old.  Sony has been running Twitter autoplay ads for the fall release of its animated


Maker Studios Parts Ways With Chief Content Officer Erin McPherson

Опубликовал: Azaryan Arthur в Advertising - Сб, 26 сентября 2015

Here's a major shake-up at one of the largest multichannel networks: Erin McPherson is departing as chief content officer of Maker Studios. A Maker Studios spokeswoman told Adweek the departure was a "mutual agreement"


Hulu Teams With Facebook's LiveRail and Oracle to Sell Ads This Fall

Опубликовал: Azaryan Arthur в Advertising - Сб, 26 сентября 2015

After emulating traditional, linear TV networks by returning to a weekly release schedule for its new series, Hulu is also following their lead when it comes to advertising. The streaming-video service, owned by Fox, NBCUniversal and


The Players Tribune Will Launch Its First Branded Series Next Week

Опубликовал: Azaryan Arthur в Advertising - Сб, 26 сентября 2015

The Players Tribune is furthering its push into digital video with the new series, From Somewhere. It'll be the 10-month old, Derek Jeter-founded sports site's first branded series and will be sponsored by Powerade. In fact, From


Embracing the 'Future,' Discovery Goes All-In on Virtual Reality

Опубликовал: Azaryan Arthur в Advertising - Сб, 26 сентября 2015

Discovery Communications said in May that virtual reality is "like seeing the future." Now, it's more like seeing the present. The company announced today it has launched its virtual-reality


Time Puts Branded and Editorial Content Creation Under One Roof

Опубликовал: Azaryan Arthur в Advertising - Сб, 26 сентября 2015

On Thursday, Time Inc. unveiled The Foundry, a content and creative collective comprising Time Inc.'s Innovation Studio, Content Solutions and Time Inc. verticals, including The Drive, a new automotive site set to launch in September.


Fox Sports Go's 'Khaki Cam' Will Follow Michigan's Irascible Football Coach

Опубликовал: Azaryan Arthur в Advertising - Сб, 26 сентября 2015

Jim Harbaugh will be under the spotlight Thursday when he makes his debut as Michigan's head football coach ... and so will his famous khakis. When Harbaugh's Wolverines kick off their season against Utah in Salt Lake City, Fox


Scripps Launches TV Everywhere, Complete With Targeted Advertising

Опубликовал: Azaryan Arthur в Advertising - Сб, 26 сентября 2015

Another TV company is diving into TV Everywhere, with Scripps Networks Interactive now offering livestreaming of HGTV, Travel Channel, Food Network, DIY Network and Cooking Channel. TV Everywhere platform provider Anvato is powering the


Hulu Finally Launches Ad-Free Version, Priced at $11.99 a Month

Опубликовал: Azaryan Arthur в Advertising - Сб, 26 сентября 2015

Hulu has been working steadily over the past year to close the gap with Netflix, and now the company has unveiled a true game changer in its battle with other streaming services: a commercial-free option for subscribers. Beginning today,

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