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FXX Speeds Up Expansion Plans With Help From Shows New and Old

Опубликовал: Azaryan Arthur в Advertising - Ср, 16 сентября 2015

Stephen Falk wasn't sure how to react when he got the news that his critically acclaimed but low-rated FX sitcom, You're the Worst, would move to FXX for Season 2. "When I first heard, I was a little like, is this being


National Geographic's Publications Shift to For-Profit as Fox Partnership Expands

Опубликовал: Azaryan Arthur в Advertising - Ср, 16 сентября 2015

21st Century Fox, which has had a joint venture with National Geographic's TV channels for almost two decades, is expanding that partnership to all of National Geographic Society's media properties. Going forward, Fox will also


Endemol Is Launching Its Own Hub for Videos by Stars Like Michelle Phan

Опубликовал: Azaryan Arthur в Advertising - Ср, 16 сентября 2015

Endemol Beyond USA is looking to have greater control of its popular content, which averages 1.8 billion monthly views on YouTube alone. The digital-content arm of Endemol Shine North America today unveiled GetBeyond.US, a website that


For at Least One Night, Stephen Colbert Is the New Late-Night Ratings King

Опубликовал: Azaryan Arthur в Advertising - Ср, 16 сентября 2015

The final numbers for the premiere of The Late Show with Stephen Colbert are in, and it looks like the late-night ad windfall CBS was waiting for has indeed arrived. Colbert's impressive Late Show debut was watched by 6.55 million


Jimmy Fallon Reclaims the Late-Night Lead on Stephen Colbert's Second Night

Опубликовал: Azaryan Arthur в Advertising - Ср, 16 сентября 2015

It looks like Stephen Colbert's reign as the new late-night ratings king lasted just 24 hours. Order was restored on night two of the competition between Colbert's Late Show and The Tonight Show Starring Jimmy Fallon, with Fallon


These NFL Teams Lead the League in Digital Engagements Heading Into the New Season

Опубликовал: Azaryan Arthur в Advertising - Ср, 16 сентября 2015

Love 'em or hate 'em, you can't deny the New England Patriots drive the conversation more than any other team in the National Football League, and we have the data to prove it. The Super Bowl champions outpaced the rest of the


No Longer 'Dry-Trumping,' Stephen Colbert Lands Donald Trump as a Late Show Guest

Опубликовал: Azaryan Arthur в Advertising - Ср, 16 сентября 2015

Donald Trump has decided to play both sides, er, late-night hosts. Trump, whose Friday booking on The Tonight Show Starring Jimmy Fallon was one of Fallon's biggest counterprogramming coups during The Late Show with Stephen


How Ryan Seacrest's First (Unofficial) Broadcasting Job Led Him to a Big New Education Initiative

Опубликовал: Azaryan Arthur в Advertising - Ср, 16 сентября 2015

Ryan Seacrest wants to give back to teachers, whom he credits for giving him his first taste of broadcasting. This might not come as much of a surprise, but Seacrest wasn't exactly a quiet kid in school—much to the chagrin of


No Deflation Here: Brady and the Patriots Pump Up Huge Ratings for NBC

Опубликовал: Azaryan Arthur в Advertising - Ср, 16 сентября 2015

NBC was ready for some football, and so were the viewers. Roger Goodell might not have been happy about Tom Brady's overturned suspension, but the National Football League broadcaster was surely happy to see the New England Patriots


How Elon Musk Helped CNNMoney Get a New Advertiser

Опубликовал: Azaryan Arthur в Advertising - Ср, 16 сентября 2015

For its next digital effort, CNNMoney picked the brain of one of the most visionary minds of our time: Elon Musk. And it just happened to help CNNMoney gain a new advertiser, SAP HANA, an in-memory, column-oriented, relational



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