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Now It's Sherwin-Williams' Turn for a Much-Needed New Logo, Right?

Опубликовал: Azaryan Arthur в Advertising - Вс, 06 сентября 2015

Now that Google and Verizon have sparked global design debates by redesigning their logos, it makes sense to ask who should be next. I mean, other than Yahoo. Looking beyond the tech and telecom megacorporations, there's one classic


Ad of the Day: Honda Explores the Strange Art of Precision Walking in This HR-V Spot

Опубликовал: Azaryan Arthur в Advertising - Вс, 06 сентября 2015

In a beautiful display of step-by-step precision, Honda's latest TV ad for its new HR-V focuses on walking—not driving. The new 60-second spot, "Stepping," created by mcgarrybowen London for Honda Europe, stars 60


A Breakfast Cereal Mascot in Drag Has Stolen the Heart of Newly Single Kermit the Frog

Опубликовал: Azaryan Arthur в Advertising - Вс, 06 сентября 2015

In the Israeli ad below, created by BBR Saatchi & Saatchi, Kermit the Frog sings a swinging love missive to Denis(e), the mascot for Unilever's Branflakes cereal. <!--break--> Branflakes is targeted to women. Instead of using


Quiz: Do You Know Which Words Are Missing From These Taglines?

Опубликовал: Azaryan Arthur в Advertising - Вс, 06 сентября 2015

Remembering a brand's tagline is pretty simple. It's drilled into the consumer's head over and over. But what happens when you remove a few words? See how superb your tagline knowledge is—or, maybe isn't—by


How Ikea Used This Ad Full of Naked People to Sell Tables

Опубликовал: Azaryan Arthur в Advertising - Вс, 06 сентября 2015

Some 79% of important decisions are made around a table. With that small and seemingly innocuous factoid in hand, ad agency Buzzman illustrates how choices made around an Ikea table just might change your life. <!--break--> Three ads


Have You Ever? This Ad for Big Lots Goes From Oddly Repetitive to Downright Surreal

Опубликовал: Azaryan Arthur в Advertising - Вс, 06 сентября 2015

If you're a woman with an eye for design, Big Lots will apparently have you at a loss for words. But thankfully, there's AutoTune. In the chain's latest ad from agency OKRP, pairs of women—or "besties," as the


Here's the Whole Story Behind the Year's Kookiest Car Ad

Опубликовал: Azaryan Arthur в Advertising - Вс, 06 сентября 2015

Would you buy a used car from this man? Meet Chris Murphy, aka Dan Mayson, a voiceover artist and radio announcer from Fredericksburg, Va., whose zany, brutally honest YouTube video, designed to sell a broken-down 1995 Ford F150, is


Ad of the Day: This Woman's Heartbreaking Makeup Tutorials Double as Powerful PSAs

Опубликовал: Azaryan Arthur в Advertising - Вс, 06 сентября 2015

This isn't the kind of makeup tutorial you see every day. In this compelling video by Ogilvy & Mather, a young vlogger named Reshma neatly walks viewers through the process of applying red lipstick while ensuring your lips stay


How Not to Get Sued By Michael Jordan, or Any Celeb, Over a Simple Congrats Ad

Опубликовал: Azaryan Arthur в Advertising - Вс, 06 сентября 2015

Can you get sued for wishing a celebrity well? It might seem innocuous, but using an ad to congratulate an athlete or another big name can earn brands their very own personal thank-you—a subpoena. Last month, a jury decided that


Nike's New Ad Discourages Budding Athletes, Who Won't Make It Anyway

Опубликовал: Azaryan Arthur в Advertising - Вс, 06 сентября 2015

Nike Korea's new "Just do it" campaign kicks off with "Play Loud," a 90-second short film by Wieden + Kennedy Tokyo. Like past Nike works, it promotes team sports as a way to dodge conformity and express



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