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Hands-Free Tinder for the Apple Watch Checks Your Heartbeat to Make a Match

Опубликовал: Azaryan Arthur в Advertising - Сб, 11 июля 2015

In an effort to make online dating even more fickle and ultimately pointless, people with an Apple Watch soon won't even have to swipe left or right on Tinder anymore. Their hearts will do it for them. <!--break--> Austin, Texas,


You Need to Speak Emoji to Understand This Anti-Drug Campaign

Опубликовал: Azaryan Arthur в Advertising - Сб, 11 июля 2015

If you can't figure what these billboards mean, you're probably terrible at decoding emoji, and you're probably not a teenager. But that's OK, because the new campaign from the Partnership for Drug-Free Kids was designed to


Pornhub Gets Deep Into Virtual Reality Sex With Ridiculous Ad for the TwerkingButt™

Опубликовал: Azaryan Arthur в Advertising - Сб, 11 июля 2015

Like any good marketer, Pornhub is getting into product innovation with a new app-powered, virtual-reality sex toy that the video streaming site says will "provide the ultimate experience in interactive cyber passion."


Quiz: Can You Match the Mascot With Its Team?

Опубликовал: Azaryan Arthur в Advertising - Сб, 11 июля 2015

A sports team's mascot does more than just rev up the crowd. It's a way for people to recognize a team, a part of its brand. In honor of Adweek's Sports Issue, we took a look at some beloved—and sometimes


Study: The Most Effective Ads in Q2 Were Clear Pitches for New Products or Services

Опубликовал: Azaryan Arthur в Advertising - Сб, 11 июля 2015

A handful of the most effective ads that aired on TV in the last quarter—from April 1 to June 30, 2015—were to-the-point spots in which brands showed off new products or services. Analytics firm Ace Metrix released its list of


Ad of the Day: Ikea Fills a Jungle Kitchen With Monkeys Just to See What Will Happen

Опубликовал: Azaryan Arthur в Advertising - Сб, 11 июля 2015

This Ikea ad is as much fun as a kitchen full of monkeys. In fact, it is a kitchen full of monkeys. Plus some tropical birds, snakes, a deer and an elephant, too. Part of the Swedish furniture company's "Wonderful Everyday"


24 Hours in Advertising: Friday, July 10, 2015

Опубликовал: Azaryan Arthur в Advertising - Сб, 11 июля 2015

For the 2015 Women's World Cup, Fox netted roughly $40 million in ad sales, compared to ESPN's roughly $8 million for the 2011 World Cup. Plus, the Partnership for Drug-Free Kids created a new campaign for teenagers in a language


Accounts in Review: Creative Searches Pick Up, a Bit

Опубликовал: Azaryan Arthur в Advertising - Сб, 11 июля 2015

Media reviews continue to dominate the adverting landscape, but some sizeable creative searches are bubbling up now, too. Olive Garden, a mainstay at Grey since 1996, just started a search that's expected to extend into the fall.


If Facebook, Apple and Nike Made Beers, Here's What They Might Look Like

Опубликовал: Azaryan Arthur в Advertising - Сб, 11 июля 2015

So, the folks over at Printsome, a U.K. T-shirt printing service, were getting hammered one evening (by their own admission, "beers weren't lacking") and somehow the discussion turned to how Facebook would taste if it were a


This Ad For The Rolling Stones Was Deemed Too Sexy For the London Underground

Опубликовал: Azaryan Arthur в Advertising - Сб, 11 июля 2015

You can't stop rock stars from doing what they want. Unless, of course, you've decided to place your iconic tongue logo atop a woman's private parts and run it on the London underground. Then, apparently, the rockin' can be



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