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США препятствуют сделке Electrolux и General Electric на $3,3 млрд

Опубликовал: Azaryan Arthur в Информация - Вс, 05 июля 2015

Она может привести к росту цен, опасается американский минюст.


"Газпром-медиа" сыграл в Sportbox

Опубликовал: Azaryan Arthur в Информация - Вс, 05 июля 2015

В сделку между ВГТРК и "Газпром-медиа", в рамках которой холдинг приобретает у госкомпании частоты "России 2" и четыре тематических канала для развития спортивного вещания, войдет и онлайн-портал Sportbox.ru — самый популярный


Did Google and Red Robin Just Make a Banner Ad That's Actually Cool?

Опубликовал: Azaryan Arthur в Advertising - Вс, 05 июля 2015

Banner ads are pretty much the bane of every digital consumer's existence. So, it's no small measure that Red Robin just launched—through a partnership with Google—an interactive display campaign that could


Here's the Full Text of Monica Lewinsky's Powerful Anti-Shaming Speech in Cannes

Опубликовал: Azaryan Arthur в Advertising - Вс, 05 июля 2015

CANNES, France—Whether they know it or not, advertisers are fueling a "blood sport" of public shaming both online and off, Monica Lewinsky told a packed crowd at the ad industry's top event. Rather than being put off


Twitter's Top Tactician on How Brands Like Coca-Cola Can Win the Moment

Опубликовал: Azaryan Arthur в Advertising - Вс, 05 июля 2015

CANNES, France—Brands know they want to be on Twitter, but they don't always know what to say. That's where Twitter's Ross Hoffman and his team come in. Hoffman, Twitter's director of global brand strategy, helps


12 Winning Brand Tweets That Followed the Supreme Court's Same-Sex Marriage Ruling

Опубликовал: Azaryan Arthur в Advertising - Вс, 05 июля 2015

When the Supreme Court ruled this morning to legalize same-sex marriage in all states, many marketers expectedly took to Twitter to celebrate. Brands like Mastercard, Target and Ben & Jerry's were prepared for today's news


Check Out Uber's Brilliant Marketing Hack for LGBT Pride Month

Опубликовал: Azaryan Arthur в Advertising - Вс, 05 июля 2015

If you have your own platform, it never hurts to use it to market your own brand. Throughout all of June, Uber has shown its support for Pride Month with a simple-but-smart marketing hack—attaching an image of the rainbow flag,


Twitter's Adam Bain on Keeping It Fresh and Avoiding Sharks and Lawyers

Опубликовал: Azaryan Arthur в Advertising - Вс, 05 июля 2015

CANNES, France–He could be Twitter's next CEO, so it was a perfect time for Adam Bain's talk on innovation and to hear his thoughts on everything from creative corporate culture to the Twitter accounts he follows. Bain is


12 Intriguing and Fun Digital Marketing Stats From the Last Week

Опубликовал: Azaryan Arthur в Advertising - Вс, 05 июля 2015

Last week was fascinating on so many levels in so many areas—advertising, politics, sports, you name it. So, we found 12 highly interesting stats on such subjects from the digital-marketing world. 1. Instagram last week debuted



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