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Do Offline Charities Hold Promise for Digital Branded Content?

Опубликовал: Azaryan Arthur в Advertising - Вт, 26 мая 2015

When guests arrived at New York's Javits Center last week for the Robin Hood Foundation's annual gala, they may have been surprised to see that United Airlines was sponsoring the event, including its logo splashed on digital


NBC Wins the 2014-15 TV Season in Adults 18-49

Опубликовал: Azaryan Arthur в Advertising - Вт, 26 мая 2015

There are still three nights to go in the 2014-15 TV season, but NBC has already declared victory, winning the September-to-May season among adults ages 18 to 49 for a second consecutive year. The network averaged a 2.4 rating for the


Ad Tracking Platform iSpot.tv Brings on New Investors

Опубликовал: Azaryan Arthur в Advertising - Вт, 26 мая 2015

iSpot.tv, which tracks national TV ads and correlates digital responses, announced $21.9 million in Series B funding. The iSpot.tv platform shows where and when national TV ads are running in real time and how each spot generates a


#AskGaryVee Show Reaches 100-Episode Milestone

Опубликовал: Azaryan Arthur в Advertising - Вт, 26 мая 2015

Roughly 200 members of the so-called "Vayner Nation," packed the rooftop bar of the Gansevoort Park Avenue Monday evening for the 100th episode of #AskGaryVee. Gary Vaynerchuk, CEO of digital agency VaynerMedia, invited his fans


Google Search Results Have a Whole New Look Now That Tweets Have Arrived

Опубликовал: Azaryan Arthur в Advertising - Вт, 26 мая 2015

The Google-Twitter partnership is now live, with tweets showing up in mobile search results today. The rivals have gotten closer in recent months as Twitter looks for a bigger audience to share all its content—and ads—and


Brands Make a Match With Dating Apps

Опубликовал: Azaryan Arthur в Advertising - Вт, 26 мая 2015

Twentieth Century Fox last week launched an ambitious ad campaign on Tinder for its forthcoming comedy Spy, underscoring how dating apps have been embraced not only by consumers but also top marketers. The studio will offer fans in 50


Spotify Adds Video, Original Content and 'Spotify Running'

Опубликовал: Azaryan Arthur в Advertising - Вт, 26 мая 2015

Spotify… it's not just for music anymore. The Anglo-Swedish company best known for streaming music is aiming to become a 24-hour entertainment destination announcing new video offerings at an event in New York City this morning.


K-Swiss Shows Why Kik Video Could Be Huge for Brands

Опубликовал: Azaryan Arthur в Advertising - Вт, 26 мая 2015

Kik has launched a new video ad experience—and it appears to really get people watching by offering rewards for their time. The millennial-minded messaging app is letting users choose which ads to watch in exchange for points,


Mondelez Bets Big on E-Commerce With Shoppable Ads and 'Buy Now' Buttons

Опубликовал: Azaryan Arthur в Advertising - Вт, 26 мая 2015

Mondelez International—the makers of Oreo cookies, Cadbury chocolate and Trident gum, among other treats—quietly started becoming an e-commerce brand with a a small test in Europe earlier this year. Now, Mondelez plans to


Will Wireless Carriers Really Kill Mobile Advertising, or Is It Just a Bluff?

Опубликовал: Azaryan Arthur в Advertising - Вт, 26 мая 2015

Roi Carthy is ready to flip the switch that blows up mobile advertising. His company is threatening to hand a nuclear option to wireless carriers that would eliminate most mobile ads that make money for big tech companies, especially



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