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Will Last Year's Upfront Shortfalls Continue in 2015?

Опубликовал: Azaryan Arthur в Advertising - Пн, 18 мая 2015

With the 2015-2016 upfronts now behind us, it's on to the sales season. Last year's upfront market was down, with both broadcast and cable taking hits. New Jersey-based MDI pegged the decline at 6.1% to $18.125 billion overall,


B.B. King's Warmth, Talent and Laid-Back Charm Made Him the Perfect Ad Star

Опубликовал: Azaryan Arthur в Advertising - Пн, 18 мая 2015

For decades, B.B. King has been one of the world's most iconic guitarists and musical entrepreneurs. With a chain of blues clubs under his name and a lasting presence in pop culture, he consistently walked an impressive balance of


Marilyn Monroe's Dress Blows Around on These New York Subway Ads as Trains Arrive

Опубликовал: Azaryan Arthur в Advertising - Пн, 18 мая 2015

Lifetime has brought a neat out-of-home advertising trick to the U.S. for the first time to promote its upcoming miniseries The Secret Life of Marilyn Monroe, starring Kelli Garner. Garner began appearing Monday on digital ads in eight


Bombay Sapphire’s App Makes Custom Tonics For Your Gin

Опубликовал: Azaryan Arthur в Advertising - Пн, 18 мая 2015

As the popularity of celebrity mixologists and bespoke cocktails grows, Bombay Sapphire wants consumers to make the gin and tonic their drink of choice. To encourage more drinkers to pick the staple offering, it's created a custom


The 10 Most Memorable Moments From This Year's Upfronts

Опубликовал: Azaryan Arthur в Advertising - Пн, 18 мая 2015

It's been a memorable upfront/NewFronts season, but not even the Adweek staff was prepared for some of the zaniness of the final—and most important— week, as networks made their strikingly (data) similar (data) pitches


The Most Important Digital Conference You've Never Heard of Is (Sort of) Coming to New York

Опубликовал: Azaryan Arthur в Advertising - Пн, 18 мая 2015

You may never have heard of Dmexco, a major gathering of leaders in the digital media and marketing worlds held in Cologne, Germany, every September since 2009. But if that's true, you have an opportunity to educate


Summer Food Festivals Lean on Digital Marketing to Boost Expansion

Опубликовал: Azaryan Arthur в Advertising - Пн, 18 мая 2015

New York-based food festivals want to attract millennials this summer. So, naturally, they are turning to social media. This weekend, two New York festivals—Harlem EatUp and Brooklyn Flea's Seaport Smorgasburg—are leaning


Media Companies Take It on the Chin, Donating Ad Space for Red Nose Day

Опубликовал: Azaryan Arthur в Advertising - Пн, 18 мая 2015

More than 30 media outlets have donated ad space for an inititiave to combat childhood poverty, culminating in a three-hour Red Nose Day "fun-raiser" on NBC. Julia Roberts, Will Ferrell, Jennifer Aniston, Neil Patrick Harris,


Here's the 2015-2016 Broadcast TV Schedule

Опубликовал: Azaryan Arthur в Advertising - Пн, 18 мая 2015

With presentation season behind us and the selling season upon us, here's a look at the 2015-2016 broadcast TV schedule. You'll see some familiar faces in new places, more heroes—super and otherwise—just one hour of CSI


Infographic: How the (Real) Clients From Mad Men Are Doing on Twitter Now

Опубликовал: Azaryan Arthur в Advertising - Пн, 18 мая 2015

How are Sterling Cooper & Partners' clients doing on Twitter these days? Unmetric staffers—big Mad Men fans, clearly—wanted to answer that oddly specific question, so the social media analytics company delved into the



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