With the 2015-2016 upfronts now behind us, it's on to the sales season. Last year's upfront market was down, with both broadcast and cable taking hits. New Jersey-based MDI pegged the decline at 6.1% to $18.125 billion overall,
For decades, B.B. King has been one of the world's most iconic guitarists and musical entrepreneurs. With a chain of blues clubs under his name and a lasting presence in pop culture, he consistently walked an impressive balance of
Lifetime has brought a neat out-of-home advertising trick to the U.S. for the first time to promote its upcoming miniseries The Secret Life of Marilyn Monroe, starring Kelli Garner. Garner began appearing Monday on digital ads in eight
As the popularity of celebrity mixologists and bespoke cocktails grows, Bombay Sapphire wants consumers to make the gin and tonic their drink of choice. To encourage more drinkers to pick the staple offering, it's created a custom
It's been a memorable upfront/NewFronts season, but not even the Adweek staff was prepared for some of the zaniness of the final—and most important— week, as networks made their strikingly (data) similar (data) pitches
You may never have heard of Dmexco, a major gathering of leaders in the digital media and marketing worlds held in Cologne, Germany, every September since 2009. But if that's true, you have an opportunity to educate
New York-based food festivals want to attract millennials this summer. So, naturally, they are turning to social media. This weekend, two New York festivals—Harlem EatUp and Brooklyn Flea's Seaport Smorgasburg—are leaning
More than 30 media outlets have donated ad space for an inititiave to combat childhood poverty, culminating in a three-hour Red Nose Day "fun-raiser" on NBC. Julia Roberts, Will Ferrell, Jennifer Aniston, Neil Patrick Harris,
With presentation season behind us and the selling season upon us, here's a look at the 2015-2016 broadcast TV schedule. You'll see some familiar faces in new places, more heroes—super and otherwise—just one hour of CSI
How are Sterling Cooper & Partners' clients doing on Twitter these days? Unmetric staffers—big Mad Men fans, clearly—wanted to answer that oddly specific question, so the social media analytics company delved into the
FOCUS MEDIA GROUP – региональная консалтинговая компания предлагающая профессиональные услуги в области бизнес информации, маркетинга, рекламы.
Компании принадлежат такие проекты как Международное Информационное Агентство «FMG NEWS», Интернет Телекомпания «FOCUS HD», Международный Центр Интернет Торговли «Business Book», Бюро Промышленных Переводов «FMG 24» и Студия Звукозаписи «FMG LIVE», а также ряд других проектов.
Подробности читать здесь…