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David Lynch's Coffee Brand Is Back With Another Zany Spot

Опубликовал: Azaryan Arthur в Advertising - Вс, 03 мая 2015

Would an artificially intelligent robot drink premium coffee? That's the central question in a new spot for David Lynch Signature Cup coffee. The acclaimed, eccentric director has had his own coffee line for a few years now, and while


Ethiopians Pose for First (and Maybe Last) Family Portraits in Beautiful Clean Water Ads

Опубликовал: Azaryan Arthur в Advertising - Вс, 03 мая 2015

Every 20 seconds, a family in Sub-Saharan Africa loses a loved one to unsafe drinking water. Deutsch took that brutal fact and made a gorgeous, bittersweet campaign for the Water Is Life charity—getting Ethiopians to pose for their


How TV Ads Drive Digital Impact

Опубликовал: Azaryan Arthur в Advertising - Вс, 03 мая 2015

Google is stepping up its efforts to help TV advertisers understand the precise impact their ads have online, announcing a new partnership with Rentrak to expediently show marketers how their ads impact minute-by-minute Google searches,


Here Are the 15 Oddest 'Advertising Agency' Stock Photos on Getty

Опубликовал: Azaryan Arthur в Advertising - Вс, 03 мая 2015

Here at Adweek, we're often looking for stock photos to illustrate stories about the ad industry. And while we're certainly no strangers to the potential pitfalls of stock imagery, searching for "advertising agency" on


Drones Are Filming Seriously Jaw-Dropping Virtual Reality Video for Brands

Опубликовал: Azaryan Arthur в Advertising - Вс, 03 мая 2015

Ever since Twitter used drones to create buzzy six-second videos at Cannes last year, the remote-controlled devices have ditched their reputation as weird flying gizmos the military uses in favor of one as a new marketing platform. And


Accounts in Review: Insurers Get the Urge to Search

Опубликовал: Azaryan Arthur в Advertising - Вс, 03 мая 2015

Don't look now but insurers that collectively spend more than $200 million in media annually are in the midst of creative searches. New York Life was the latest to surface, after Adweek broke news of searches by Humana and MetLife.


Vox Media Sings the Praises of Chorus

Опубликовал: Azaryan Arthur в Advertising - Вс, 03 мая 2015

Vox Media thinks it knows what it takes to produce content for loyal, engaged audiences. It believes part of that secret sauce is its proprietary platform Chorus—and now it's letting brands tap into that magic. At its first


McCann's Mad Men Tweets Help Lift the Agency's Mentions by 46%

Опубликовал: Azaryan Arthur в Advertising - Вс, 03 мая 2015

Since it's been part of the program's storyline from practically the beginning, McCann has been tweeting about Mad Men episodes for years. But for the final season, it has been cast as an extreme antagonist as it swallows up the


Step Aside Super Bowl: This Is 2015’s Craziest Sports Weekend

Опубликовал: Azaryan Arthur в Advertising - Вс, 03 мая 2015

This weekend, audiences will assemble in record-breaking numbers to cheer on an unprecedented assemblage of larger-than-life champions. And no, we're not talking about Avengers: Age of Ultron. After all, not even Iron Man, Hulk and


Ad of the Day: Chobani Gets Real With Ads That Are About a Lifestyle, Not a Product

Опубликовал: Azaryan Arthur в Advertising - Вс, 03 мая 2015

Twenty seconds into Opperman Weiss' new 90-second anthem spot for Chobani, it's clear something is amiss. A family in the countryside, caked in mud, trudges through fields, but Mom and Dad aren't talking. They're a farming



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