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Quiksilver Is Now Making Business Suits That Double as Wetsuits

Опубликовал: azaryan75 в Advertising - Вс, 03 мая 2015

Quiksilver Is Now Making Business Suits That Double as Wetsuits Surf's up—so let's suit up business style and catch a wave!

That's the thrust of a new project by TBWAHakuhodo and Quiksilver, which have teamed up to introduce True Wetsuits in Japan. These 2-millimeter-thick neoprene suits help guys look smashing at the office—or while hanging 10, shooting curls or whatever the hell people do on surfboards these days.

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The well-dressed dude in the two-minute clip below certainly seems to be having fun, playing hooky at the beach and texting work that he's stuck in traffic. Such a rebel. He'll make CEO in no time.

Quiksilver Is Now Making Business Suits That Double as Wetsuits

Quiksilver Is Now Making Business Suits That Double as Wetsuits

So, why is Quiksilver selling such an item? In the making-of video, Tokyo salaryman Masashi Yuki explains: "It takes too much time to put on a wetsuit and then take it off again, you know?" Quiksilver brand director Shin Kimitsuka adds, "As your lifestyle changes, you have less time to go surfing. I thought it would be interesting to offer this product as a new solution to deal with this issue."



These made-to-order suits are, at present, available only in Japan and exclusively in men's styles. Delivery takes two months, and jacket, pants, shirts and ties are included for about $2,500 total. That's a bargain! At Barney's, some sport coats alone will run you more than that. And think how much you'll save on dry cleaning!

Quiksilver Is Now Making Business Suits That Double as Wetsuits

Quiksilver Is Now Making Business Suits That Double as Wetsuits


Quiksilver Is Now Making Business Suits That Double as WetsuitsQuiksilver Is Now Making Business Suits That Double as WetsuitsQuiksilver Is Now Making Business Suits That Double as WetsuitsQuiksilver Is Now Making Business Suits That Double as Wetsuits


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