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These 4 CMOs Are Transforming Marketing in a Multichannel World

Опубликовал: azaryan75 в Advertising - Вт, 08 августа 2017

Patr?n Spirits CMO Lee Applbaum is laser-focused on keeping his liquor brands on the cutting edge of marketing. But like many of his industry peers, he's worried about getting the data part of the equation right. "The chief marketer has always needed to be the individual responsible for driving the marketing in an enterprise and...These 4 CMOs Are Transforming Marketing in a Multichannel World


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