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Out-of-Home Ratings Are Significantly Boosting in-Home Audiences for Sports and News

Опубликовал: azaryan75 в Advertising - Вс, 06 августа 2017

Three months after launching its national out-of-home reporting service, Nielsen shared some early data and showed that OOH ratings can increase the in-home audience for sports and news events by almost 20 percent. Nielsen execs talked about out-of-home measurement--which incorporates TV consumption in environments like offices, airports, hotels, bars and other people's homes-- during the...Out-of-Home Ratings Are Significantly Boosting in-Home Audiences for Sports and News


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