Ереван

Лондон

Вашингтон

Телеканал

President and CEO Nancy Hill Is Leaving the 4A's After Nearly 9 Years

Опубликовал: azaryan75 в Advertising, Marketing, Branding, All News, All Ar - Ср, 06 июля 2016

President and CEO Nancy Hill Is Leaving the 4A's After Nearly 9 Years
The ad industry's largest trade organization, the 4A's, announced today that its chairman and CEO, Nancy Hill, will be stepping down next year and that the search for her successor has officially begun. After leaving the organization in June 2017, Hill plans to work as a consultant and spend time in Ecuador teaching and doing volunteer work.



Hill assumed the top role at the American Association of Advertising Agencies in January 2008 after holding executive positions at such shops as Lowe, BBDO and Hill Holliday. In her eight-plus years atop the organization, she has often served as a de facto spokesperson for those advocating for greater racial and gender equality within the industry.



"Nancy has incredible passion for the advertising industry," said Horizon Media founder and 4A's board chair Bill Koenigsberg in a statement. "During the past eight years, she has advocated tirelessly for issues—such as gender and diversity—that continue to make the industry better."



Koenigsberg added, "Nancy joined with five years of service in mind, but this last March the board again asked her to stay on, extending her contract through June 2017." That year will also mark the organization's 100th anniversary.



A press release announcing Hill's departure credits her with modernizing the organization during a tumultuous period for the ad industry and expanding its representative skill set by including more marketing and media agencies. Hill has repeatedly tried to facilitate a more inclusive and supportive environment within the advertising business by including people of different racial backgrounds and sexual orientations in conversations about the future of the industry. She's also encouraged greater transparency in media practices and has supported advocacy groups like the 4A's Foundation, TAG (Trustworthy Accountability Group) and 3MS (Making Measurement Make Sense).



"The past eight years have been the experience of a lifetime," said Hill in a statement, adding, "It has been a pleasure to help guide the industry through changing times and to bring issues that I am so passionate about to the forefront. The advertising agency business is continually evolving to meet the needs of clients and identify the best new ways to reach consumers. It has been an honor to play a part in shaping the future of an industry I love."



The search for Hill's successor will be led by MediaLink, whose founder and CEO, Michael Kassan, has been described as "Ad Land's Connector." Despite spending more than two decades in advertising and sitting on the boards of the American Advertising Federation, the Ad Council, and the Hollywood Radio and Television Society, Kassan has not always had a smooth relationship with the industry he represents.



In 1999, Kassan—who then served as president and COO of Western Initiative Media Worldwide—sued his employer and its parent company, IPG, seeking more than $60 million in damages for alleged breach of contract and defamation of character after his employment was terminated. That suit was later dismissed, and IPG briefly considered filing a countersuit before the two parties settled out of court for an undisclosed sum.



So far, the 4A's has not given any indication as to whether it has considered specific candidates to replace Hill.

President and CEO Nancy Hill Is Leaving the 4A's After Nearly 9 Years dle


Просмотров: 528

Коммментарии:




Архив Новостей

«    Сентябрь 2019    »
ПнВтСрЧтПтСбВс
 1
2345678
9101112131415
16171819202122
23242526272829
30 


Нас интересует

What media do you trust

TV
RADIO
NEWSPAPER
JOURNAL
INTERNET

 

Законодательство

Рекламных Кампаний

Мы провели 2352 рекламных кампаний c 2003 по 2019 год

Маркетиновых Исследований

Мы провели 383 Исследования c 2003 по 2019 год

Презентации