This Do-It-Yourself Store's Ads Scoff at Those of Us Who No Longer Work With Our Hands

Опубликовал: azaryan75 в Advertising - Чт, 16 июня 2016

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When my son was about 5, and was asked what he thought I did for work, he replied: "Pushing letters." That was pretty painfully accurate—and describes so many modern middle-class jobs, where working with your hands is a thing of the past. 

Jung von Matt/Limmat taps into the nostalgia for good, honest work in these amusing ads for OBI, Switzerland's biggest do-it-yourself store. 

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