Ереван

Лондон

Вашингтон

Телеканал

Infographic: The Video Sites Millennials Can't Live Without (and the Ads They Can Live With)

Опубликовал: azaryan75 в Advertising - Ср, 23 марта 2016

Infographic: The Video Sites Millennials Can't Live Without (and the Ads They Can Live With) Media consumption habits of the younger generation are increasingly relevant to marketers as Gen Zers begin to overtake millennials as the demo du jour. In its annual Acumen Report, Defy Media studies how Gen Z and millennials consume media.

"While last year's report revealed YouTube's clear reign over TV and the rising influence of digital stars, this year we expand the view to their full video diet and preferred ad formats," said Defy Media marketing evp Andy Tu. "The results prove younger audiences' increasing appetite for video that's satisfying a diverse set of needs, and the importance of understanding preferences or risk being easily tuned out." 

Infographic: The Video Sites Millennials Can't Live Without (and the Ads They Can Live With)

Infographic: Carlos Monteiro

This story first appeared in the March 14 issue of Adweek magazine. Click here to subscribe.


Infographic: The Video Sites Millennials Can't Live Without (and the Ads They Can Live With)Infographic: The Video Sites Millennials Can't Live Without (and the Ads They Can Live With)Infographic: The Video Sites Millennials Can't Live Without (and the Ads They Can Live With)Infographic: The Video Sites Millennials Can't Live Without (and the Ads They Can Live With)


Просмотров: 703



FOCUS MEDIA GROUP - logo

Архив Новостей

«    Июль 2022    »
ПнВтСрЧтПтСбВс
 123
45678910
11121314151617
18192021222324
25262728293031


Нас интересует

What media do you trust

TV
RADIO
NEWSPAPER
JOURNAL
INTERNET

 

Реклама в 2021 году

Мы провели 2606 (+74)рекламных кампаний c 2003 по 2021 год

Маркетинг в 2020 году

Мы провели 394 (+2) Исследования c 2003 по 2021 год