Опубликовал: azaryan75 в Advertising - Пн, 29 февраля 2016
Starcom MediaVest Group laid off 80 employees today. The Publicis Groupe agency said the layoffs were simply part of a larger, routine restructuring plan and not as a result of some recent, high-profile business losses.
"We routinely evaluate all aspects of our business to map to our clients' needs and the future. As a result, we are making talent calibrations across our U.S. operations," the organization told Adweek in a statement.
The cuts will be made across the company and will not focus on any one department or client team.
MediaVest took a big hit earlier in the month when it was revealed that the company lost Walmart, one of its largest North America accounts. Walmart spent $907 million in U.S. measured media in 2014, according to Kantar Media.
Late last year, SMG also lost some of its P&G business, retaining clients that sources close to the matter said would soon be sold off. It did, however, retain the bulk of its non-U.S. business. Mondelez also shifted some of its business from MediaVest, as did Coca-Cola.
The layoffs also follow Publicis Groupe CEO Maurice Levy's announcement late last year that the holding company would undergo a massive restructuring plan, which placed all media buying business—which includes Starcom MediaVest, ZenithOptimedia, VivaKi, Performics, MRY and Moxie—under one group named Publicis Media.
« Март 2021 » | ||||||
---|---|---|---|---|---|---|
Пн | Вт | Ср | Чт | Пт | Сб | Вс |
1 | 2 | 3 | 4 | 5 | 6 | 7 |
8 | 9 | 10 | 11 | 12 | 13 | 14 |
15 | 16 | 17 | 18 | 19 | 20 | 21 |
22 | 23 | 24 | 25 | 26 | 27 | 28 |
29 | 30 | 31 |
ВНИМАНИЕ !!! Заявление Минобороны Армении
На каком уровне сейчас находятся армяно-российские отношения? | Ара Айвазян
Несколько звонких оплеух от Ара Айвазяна президенту Ильхам Алиеву
Мы провели 2532 (+135) рекламных кампаний c 2003 по 2020 год
Мы провели 392 (+6) Исследования c 2003 по 2020 год