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The Revenant's Immersive Site Lets You Experience the Struggle of DiCaprio's Character

Опубликовал: azaryan75 в Advertising, Marketing, Branding, All News, All Ar - Чт, 21 января 2016

The Revenant's Immersive Site Lets You Experience the Struggle of DiCaprio's Character As Hollywood continues to dip its toes into the virtual waters, one studio will put viewers in Leonardo DiCaprio's shoes.

The Revenant, DiCaprio's latest bid for that elusive Oscar, hits theaters nationwide today. The Alejandro Iñárritu film tells the story of legendary 19th-century frontiersman Hugh Glass' quest for survival after being brutally attacked by a bear and left for dead by his companions.

To help promote the release, 20th Century Fox is transporting viewers to the unforgiving terrain Glass traveled during his 200-mile trek for survival. The studio launched 200miles.com today, an immersive VR experience available on desktop and mobile, that picks up right after Glass' run-in with that grizzly. The site focuses on key markers of Glass' journey—if you're not familiar with Glass' story, prepare for possible spoilers.

The Revenant has already garnered more than $1.5 million from its Dec. 25 limited release in New York and Los Angeles, and another $2.3 million from last night's previews. Based on the novel by Michael Punke, the film also stars Tom Hardy, Domhnall Gleeson and Will Poulter.


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