Ереван

Лондон

Вашингтон

Телеканал

Infographic: How Publishers Are Navigating the Brave New World of Ad Blockers

Опубликовал: azaryan75 в Advertising, Marketing, Branding, All News, All Ar - Чт, 21 января 2016

Infographic: How Publishers Are Navigating the Brave New World of Ad Blockers Sourcepoint, a New York-based content compensation platform for publishers, recently released new data on the effects of ad blockers on its clients' sites.

"As the threat of ad blocking is becoming more prevalent, publishers are working hard to identify sustainable ways of being compensated for the content they produce and that consumers love," said Ben Barokas, founder and CEO of Sourcepoint. "This data reveals some important clues about what lies ahead as publishers wrestle with these challenges. The majority of publishers today favor a combination of messaging, content blocking and ad blocker circumvention, and we expect to see premium publishers devote significant energy to these efforts this year."

Here's a look at the findings:

Infographic: How Publishers Are Navigating the Brave New World of Ad Blockers

Infographic: Carlos Monteiro

This story first appeared in the Jan. 18 issue of Adweek magazine. Click here to subscribe.


Infographic: How Publishers Are Navigating the Brave New World of Ad BlockersInfographic: How Publishers Are Navigating the Brave New World of Ad BlockersInfographic: How Publishers Are Navigating the Brave New World of Ad BlockersInfographic: How Publishers Are Navigating the Brave New World of Ad Blockers dle


Просмотров: 587

Коммментарии:




Архив Новостей

«    Август 2019    »
ПнВтСрЧтПтСбВс
 1234
567891011
12131415161718
19202122232425
262728293031 


Нас интересует

What media do you trust

TV
RADIO
NEWSPAPER
JOURNAL
INTERNET

 

Законодательство

Рекламных Кампаний

Мы провели 2352 рекламных кампаний c 2003 по 2019 год

Маркетиновых Исследований

Мы провели 383 Исследования c 2003 по 2019 год

Презентации