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Maker Studios Parts Ways With Chief Content Officer Erin McPherson

Опубликовал: azaryan75 в Advertising - Сб, 26 сентября 2015

Maker Studios Parts Ways With Chief Content Officer Erin McPherson Here's a major shake-up at one of the largest multichannel networks: Erin McPherson is departing as chief content officer of Maker Studios.

A Maker Studios spokeswoman told Adweek the departure was a "mutual agreement" between McPherson and the Disney-owned company and that Maker has no immediate plans to replace her. Video Ink, which first reported the news, is also reporting that Jeremy Welt, senior vp of marketing, is out as well. Maker would not comment on Welt's departure.

McPherson, one of Adweek's Creative 100, joined Maker Studios in 2013 from Yahoo, prior to Disney's acquisition. (McPherson led Yahoo's push into original video content with series like Burning Love.) Her departure marks the first major executive shuffle since the acquisition.

Last year Disney acquired Maker Studios for $500 million. The deal had performance benchmarks built into it that, if cleared, would inflate the cost to $950 million. However, Re/Code reported the earn-out might end up being less than half that much, considering the integration between the two companies has not gone as smoothly as hoped.

This had been Welt's second stint at Maker, who rejoined in 2013 after a brief tenure with Sean "Diddy" Combs' Revolt TV as chief digital officer. He previously served as Maker's head of marketing from 2010 to 2011. Maker Studios, founded in 2009, has 55,000 creators in its ranks including PewDiePie, who, with 38.8 million subscribers, is YouTube's biggest star.


Maker Studios Parts Ways With Chief Content Officer Erin McPhersonMaker Studios Parts Ways With Chief Content Officer Erin McPhersonMaker Studios Parts Ways With Chief Content Officer Erin McPhersonMaker Studios Parts Ways With Chief Content Officer Erin McPherson


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