Позиционирование в Армении
To have a successful and stable business, we should hold a certain place in the market.Positioning reflects your position in the market, your differences and advantages overthe rivals, which dug in the consumers' conscience. Positioning aims at conferring a position to your company, your brand, product or service, differing from thosewhich already belongs to someone.
Advertising campaigns and other marketing influences on the market, being implemented without a developed strategy, increase the marketing costs and do not give the outcomes obtained as a result of the actions performed in accordance with a developed positioning strategy.
"Focus Media" Agency is ready to develop and perform strategic actions to determine, conquer and secure the position of your company, brand, product or service in the market. Intensive development of the company and reliable holding of the conquerred market position will become a result of these actions .
The following marketing work is presented for that:
1. Complex marketing research:
- investigation of consumers,
- investigation of the competitive environment,
- investigation of the marketing communication channels and determination of those though which external influence on the market will be carried out,
- determination of the market tendencies,
- determination of the market position at this stage,
2. Determination of the desired market position, upon occupation of which the company will develop intensively.
3. Development of a positioning strategy (order of the actions for achievement and securing of the desired market position).
4. Implementation of the developed strategy:
- Implementation of a number of marketing changes inside the company(if required)
- Implementation of a number of external marketing influences on the market through:
- PR (Public relations) and advertisng in press, Internet, TV and Radio.
- Direct proposalswith clear description of the company's certain position.
- Outdoor advertising.
- Representation of the company in sectoral exhibitions.
- Other influences on the market are possible as well.
Thank you for Attention !!!